Blue Water Media Designs Powerful New Website for Animal Welfare Institute

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The Cutting Edge, Informative and Aesthetically Appealing Website Helps AWI Serve as a Stronger Advocate for Animal Protection.

DC-based animal protection nonprofit organization, the Animal Welfare Institute (AWI), just launched a new website, Designed by DC web design firm, Blue Water Media, and built in the award-winning Drupal content management system, the website features compelling layout and design, e-commerce functionality, and a customized donation module. Blue Water Media’s creation will help AWI more effectively carry out its mission to reduce animal suffering caused by people.

A dynamic slideshow filled with vivid images of animals greets users on the homepage and sets a compassionate tone to the site. Clearly organized content and intuitive navigation allows users to find the information they are looking for easily and efficiently. Prominent calls-to-action like “Act Now,” “Sign Up for eAlerts,” “Support AWI” and social media icons encourage users to take desired actions and engage meaningfully with the website.

Impressive functionality implementation further drives user interaction. A custom donation module streamlines the giving process, and e-commerce functionality enables AWI to sell books, brochures and other educational material to support its mission. Additionally, the use of the Drupal content management system strengthens the organization’s mission as it enables AWI to update and add content to the website easily and independently of Blue Water Media. This ensures it remains a comprehensive and up-to-date source of information on the topics of animal safety and welfare on a global scale.


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Danielle Williams
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