Premier Advantage Marketing Increases Its Ability To Impact The Direct Mail Marketing Industry By Attending The DMA And The MBA Conferences

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Premier Advantage Marketing has a clear strategy to connect closely with customers. Attendance at the Direct Marketing Association and the Mortgage Bankers Association annual conferences increases Premier's ability to impact their clientele.

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Without a doubt, the landscape of direct marketing has changed, and it's important that I continue to educate myself on the latest trends and challenges in the industry.

Premier Advantage Marketing connected with industry professionals at the 2011 DMA Conference & Exhibition October 1 – 6. The theme focused on real-time marketing as a goal. The conference was attended by Premier’s Tom Emmerson, VP of Sales & Operations, and Marla Boring, Business Development Manager & Marketing Strategist.

“Without a doubt, the landscape of direct marketing has changed, and it’s important that I continue to educate myself on the latest trends and challenges in the industry,” said Emmerson. “The DMA conference was attended by a diverse variety of exhibitors focusing on all levels of business, optimizing my networking opportunities to discuss solutions and best practices that lead to measurable results and customer engagement.”

“I found that the same challenges in direct marketing are felt by companies of all sizes across all industries, and I attended a multitude of sessions where I learned what I need to be doing, where my focus should lie, and how to make decisions in the ever-changing marketplace,” Boring remarked. “The information I learned can be translated to benefit the Premier Advantage Marketing client.”

In addition to attending the DMA conference, Emmerson also attended the MBA’s 98th Annual Convention & Expo October 8 – 12. A timely focus for the annual event was “Driving Change” to help mortgage businesses in the ever-changing economic landscape successfully navigate a strategic direction that will help shape the future in the industry.

“The mortgage industry, still positive, will change as more private money is introduced, creating new mortgage products to help those homeowners untouchable with current government programs,” says Emmerson. “Businesses exist to provide value to customers who buy its products and services, and I’m glad to see the MBA focused on driving change in the industry at this year’s conference.”

Premier Advantage Marketing has a clear strategy to connect closely with customers. One way they connect is with an educational direct mail marketing blog full of current topics, tips and tricks found at directmailmarketing101.com. “We drive success by providing extraordinary value to our clientele,” says Emmerson. “By attending the DMA and the MBA conferences, we’ve increased our ability to provide value.”

Premier Advantage Marketing leads the way in managing and executing strategic direct mail marketing campaigns. With more than 30 years of experience in direct mail, they have a powerful understanding of the messages that impact consumers. The customer service, production and creative teams of professionals that are Premier Advantage Marketing lead the way in managing and executing successful direct mail marketing campaigns. With dedication to implementation and attention to detail, projects become successes as they move from development to mailbox.

Premier Advantage Marketing is a division of Budco, a leading fulfillment and direct marketing company established in 1982. Budco helps a wide variety of Fortune 500 companies build strong relationships with their key business and audiences. Premier Advantage Marketing shares Budco’s vision and values. They believe results begin with meaningful two-way communication ultimately shaping a business relationship and producing end-to-end solutions delivering results…reducing cost, increasing revenue, increasing customer satisfaction and increasing speed to market.

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