ExpertBail Continues in its Mission to Put a New Face on the Bail Bond Profession

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ExpertBail outperforms all other bail bond brands in aided brand awareness amongst Facebook users

Bail Bond Survey

41% of consumers say they understand the bail bond process completely

The bail bond industry has always been a mystery to most people. To make it worse, the negative images and stories that have been perpetuated by the media and Hollywood have convinced most consumers that bail agents are no better than the people in jail.

ExpertBail, the nation’s first and only national branded bail bond network, conducted a bail industry survey amongst Facebook users. The survey included 10 questions ranging from how well people understood the criminal justice system, how they would find a bail agent and what attributes they associate with the bail industry. This same survey was given 6 months ago to the same population of Facebook users.

“The bail bond industry has always been a mystery to most people. To make it worse, the negative images and stories that have been perpetuated by the media and Hollywood have convinced most consumers that bail agents are no better than the people in jail,” says Eric Granof, Chief Marketing Officer for AIA and ExpertBail. “One of the goals for creating the first national brand in the bail bond industry was to challenge that misperception that exists in the market. People need to know who really makes up this business and the vital role they play in the criminal justice system.”

The results of the Facebook survey show that ExpertBail has made progress in both educating consumers and altering their perceptions of the industry. Below are some key findings from the survey:

  •      Age distribution: 18-24 (20%), 25-34 (35%), 35-45 (23%) and older than 45 (22%)
  •     41% completely understand the bail process compared to 31% in the previous survey
  •     54% described bail bond agents as “Professional” compared to 50% in the previous survey
  •     26% described bail agents as “Honest” compared to 20% in the previous survey
  •     34% described bail agents as “Intimidating” compared to 29% in the previous survey
  •     43% recognized the ExpertBail brand from a list compared to 19% in the previous survey

“While we think we have made a lot of progress in just 13 months,” adds Granof, “we still have a long way to go to dispel those negative images and shine a light on the good things that the bail bond industry does every day.”

About ExpertBail
ExpertBail is the bail bond industry’s first true national bail bond network. Comprised of the most experienced and highest quality bail agents in the industry, ExpertBail helps consumers reduce the clutter in the bail marketplace and directs them towards a trusted, proven and experienced bail agent in a simple and transparent way. Expert Bail is backed by AIA, the oldest and largest family of bail bond insurance companies. With over 150 years of stability, trust and knowledge behind every bond written in the ExpertBail Network, our focus is on the consumer and helping them through a difficult time. The mission of ExpertBail and its network of agents is not only to meet the expectations of our customers, but to exceed them substantially.

About AIA
The AIA family of companies has been partnering with agents across the country for over a century. Formed in 2003 as an alliance of the surety bail industry’s leading companies Allegheny Casualty, International Fidelity and Associated Bond, AIA utilizes a unique “service-focused” approach to management that provides its family of agents with the knowledge, tools and commitment they need to grow their business and succeed. AIA has become the overwhelming industry leader in agent service, national coverage, bail written and number of agents.

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Eric Granof

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