...an empathic, donor-focused approach to developing online donation experiences can motivate people to give and get involved.
Philadelphia, PA (PRWEB) October 24, 2011
Patrick Marsceill, Senior Information Architect for Empathy Lab, will speak about designing for donors, including the specific differences when designing for eCommerce vs. philanthropic donations online during the Delaware Valley’s 2011 World Usability Day event. The presentation will also include a live usability test and demonstration of the new face-to-face fundraising application developed for the American Red Cross.
Empathy Lab, a leading digital agency, has partnered with the Delaware Valley Chapter of the Usability Professionals’ Association (UPA) to host the region’s 7th Annual World Usability Day. The event will be held Thursday, November 10th from 6-8:30pm at the International House Philadelphia, 3701 Chestnut Street. The event program will explore and celebrate a range of areas where design is being leveraged to spark change in how people behave, communicate, and accomplish their goals.
“Participating in World Usability Day 2011 as an event partner is a phenomenal opportunity for Empathy Lab to share some of the meaningful and authentic experiences we’ve created for our clients, but more importantly, it allows us to put those experiences in perspective with what’s happening across the globe,” said Kevin Labick, CEO of Empathy Lab.
During his talk, Patrick will also discuss insights revealed while designing new experiences for the American Red Cross donation system, and explore key design concepts related to donor needs, expectations and behaviors. The approach Empathy Lab used to design the system was based on the understanding that advocacy is a very personal engagement, unique to both the specific organization and to each donor.
“Empathy Lab has a great reputation for its innovative services and will be able to share with the attendees their unique perspective on how an empathic, donor-focused approach to developing online donation experiences can motivate people to give and get involved. We’re honored Empathy Lab has joined as an event partner this year.” said Dorothy M. Danforth, President of the Delaware Valley UPA.
Each year, World Usability Day has a specific focus and is celebrated around the world on the second Thursday in November. The focus of this year’s event is Design for Social Impact. Discussions will be held around innovative ways design choices can result in a broader social impact, including the areas of home healthcare, international business, and civic engagement.
Space is still available to attend World Usability Day. Registration is free, but space is limited, visit http://upadelawarevalley.org/wud11/ to register.
About Empathy Lab
Empathy Lab is a leading digital agency focused on delivering world-class eCommerce and broadband video solutions to Fortune 500 and fast-growth organizations. Empathy Lab’s clients include American Red Cross, Avon, Verizon, Comcast, Rogers Communications, Dow Jones, Lexmark, NBC Universal, Sony Pictures Home Entertainment, and Liberty Global. For more information, please visit http://www.empathylab.com.
About The Delaware Valley Chapter of the Usability Professionals’ Association
The Delaware Valley Chapter of the Usability Professionals' Association (UPA) supports professionals who research, design, and evaluate the user experience of products and services in the Philadelphia metro area. We provide business advocacy by serving as an independent and informed voice for user centered design and its related services. We offer networking and professional development opportunities for UPA members in Philadelphia, southern New Jersey, and Delaware. For more information, visit http://www.upadelawarevalley.org.
PhillyCHI is the Philadelphia region’s chapter of the ACM SIGCHI, an interdisciplinary academic and professional group interested in Human-Computer Interaction, User Experience, Usability, and other related disciplines. PhillyCHI holds monthly meetings and socials to network and discuss current topics in HCI. For more information, visit http://phillychi.acm.org.