“Since the media plays such a critical role in determining how Israel is perceived, biased reporting – and there is much of it in the media today – can do great damage to Israel,” says IFCJ founder and president Rabbi Yechiel Eckstein.
Chicago, IL (PRWEB) October 22, 2011
The International Fellowship of Christians and Jews (IFCJ – http://www.ifcj.org) announces the launch of a new weekly news and information radio program, Israel In The News, which debuts the weekend of October 21, 2011.
“Since the media plays such a critical role in determining how Israel is perceived, biased reporting – and there is much of it in the media today – can do great damage to Israel,” says IFCJ founder and president Rabbi Yechiel Eckstein. “Israel in the News will help ensure that the true story of Israel’s ongoing struggle for peace and security is told to the world.”
Anchored by veteran radio news broadcaster Bob Souer, Israel in the News will feature a weekly summary of news about Israel and the Middle East. In addition to reports on escalating violence and world politics, Israel in the News will include on-site reporting from Israel, local news, and weekly commentary by Rabbi Eckstein. The program is produced and distributed by Westar Media Group and will be released in three-minute and five-minute length versions.
“Israel in the News is a feature we wanted to air as soon as we heard about it,” said Wesley Hines, Program Director of WSTK-FM, a three station group in North Carolina.
IFCJ believes that media misrepresentations must be challenged and, whenever possible, replaced by the truth of what is happening in and around the Holy Land. A worldwide survey conducted by the British Broadcasting Corporation (BBC) revealed that Israel ranks fourth as the most negatively perceived country in the world, slightly ahead of Pakistan, Iran and North Korea. One in five Americans indicates they do not have enough information to make a decision regarding their feelings toward Israel.
“The recent Palestinian call for statehood at the United Nations, as well as the ongoing rebellions in Egypt, Syria, and other Arab countries, have sharpened the world’s focus on Israel and the Middle East,” said John LaRue, VP of marketing and strategic initiatives at IFCJ.
IFCJ’s radio programs are now heard by more than 2.6 million people each week on five continents—including the daily 2-minute Holy Land Moments radio show on the Jewish roots of Christianity heard on 158 Christian radio stations in the United States and Canada, the United Kingdom, and throughout Africa. Recently the program was picked up by an additional 470 stations on the largest Christian radio network in Australia. The “Pregúntale al Rabino (“Ask the Rabbi”) program in Spanish airs on 730 stations in nearly every country in Latin America, and in the U.S., England, the Philippines, Russia and Israel.
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