Take off the Tie and Go! Eufora HERO for Men™’s New Pliable Pomade Creates Flexible Hair that Can Be Reworked Into Countless Styles

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Eufora HERO for Men™’s New Pliable Pomade Creates Flexible Hair that Can Be Reworked Into Countless Styles

When heading straight from the nine-to-five to a night out on the town, who has time to hop in the shower and start all over again? Busy men need a hairstyle that can adapt to every aspect of their schedule with little effort. Introducing Eufora HERO for Men™’s Pliable Pomade, a unique high-performance styling product that delivers great pliable control. Easily create wet or dry looks without flaking, build-up or crunch. Great for traditional styles or messy unconstructed looks.

Pliable Pomade won’t flake and easily rinses clean from hands and hair. Eufora’s ProAmino Peptide Complex™ provides “wear-in” treatment benefit for healthier hair and scalp, meaning busy men know their hair is being taken care of without any extra effort. Pliable Pomade contains no petrolatum, which means no build up to clog hair follicles, irritate the scalp or cause breakouts. Simply apply Pliable Pomade to damp or dry hair and style as desired. When it’s time for a change, the pliable hold will mold into just about any style. Blend it with other Eufora HERO for Men™ grooming products to further customize your look.

Unique Features and Benefits:
Creates wet or dry looks without flaking, build-up or “crunch”
Great control for traditional styles and messy, unconstructed looks
Neem Seed Oil provides antibacterial benefits and scalp stimulation
Unique blend of scalp health ingredients inhibits 5-alpha reductase, the hormone for pre-mature hair loss and protects and repairs the hair follicle to help fight aging and slow hair loss
Coenzyme Q10 provides powerful antioxidant benefits to protect hair and scalp from environmental damage
Certified Organic Aloe Vera promotes healing and soothing

Where to Shop: Suggested retail price is $19.50. For more information on where to shop, visit http://www.euforahero.com.

About Eufora
Since launching over a decade ago, Eufora has built a reputation for providing unique, top performance "People and Planet Friendly" products and is now one of North America's fastest growing salon professional brands. Eufora utilizes the most advanced botanical, vitamin and non-carcinogenic ingredients available with scientifically proven benefits to the hair, scalp and skin, as well as pure essential oils for a true aromatherapy experience. Cofounders, Don and Beth Bewley are proud to have created a company that provides products with unparalleled performance that respect the environment and your health. For more information contact 1-800-638-3672 or visit http://www.eufora.net.

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Mia West
West Public Relations
619-501-2756
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