28% of organizations with marketing automation tools use them
only occasionally; 47% are realizing only some of its benefits; and 33% are experiencing MA deployment and management challenges
Phoenix, AZ (PRWEB) October 26, 2011
For a limited time Televerde, the leading B2B provider of sales pipeline development solutions that drive increased revenue by integrating contact data, marketing automation and world-class tele services, is offering a comprehensive, complimentary audit of marketing automation (MA) configuration and utilization. The audit will help companies optimize the return on their marketing automation investment.
The audit report Televerde will provide includes a list of the MA tool features that are being utilized effectively, which are not, and proposes changes to optimize effective use of the system to track, nurture and accelerate leads. Normally valued at $10,000, Televerde is offering this service complimentary for companies whose audit requests are scheduled to occur no later than Dec. 31, 2011. The offer is open to organizations using either Marketo or Eloqua tools. The audit includes:
- Discovery Consultation
- Configuration Audit Report
- Executive Summary
- MA Scorecard
- Pipeline Analysis
- Findings review/Q&A
“According to respondents of our recent B2B Marketing Research Study,” explains Bryan Ehrenfreund, Vice President of Digital Strategies for Televerde,” 28% of organizations with marketing automation tools use them only occasionally; 47% are realizing only some of its benefits; and 33% are experiencing MA deployment and management challenges. These findings are supported by other industry research, so there’s no doubt that many organizations are struggling to achieve the maximum results from their MA strategy. Our audit is designed to directly address these issues.”
The typical audit is a one-week process that includes some telephone time with the individual or team responsible for an organization’s MA deployment to understand how the platform is currently being used, objectives, challenges, desired outcomes of the audit. Upon completion of the audit interview and gathering preliminary data, the audit process includes an assessment of: Tracking, Database Health, Subscription Management, Email Setup, CRM Integration & Lead Routing, Sales Enablement Tools, Nurturing Check, Social Media Integration, Platform-specific Settings and Best Practices, and Lead Funnel Conversion Analysis.
Televerde is extending its complimentary Marketing Automation and Lead Nurturing Audit to users of Marketo and Eloqua marketing automation platforms. Audit requests should be scheduled to occur by no later than Dec. 31, 2011. To find out if you qualify, learn more about the offer, and see a sample audit report, call +1 888-787-2829. In the meantime Televerde is making its “Elegance & Value of Integrated Nurture” white paper and integrated lead nurturing videos available on its website.
Televerde is the leading B2B provider of sales pipeline development solutions that drive increased revenue for our clients by integrating contact data, marketing automation and world-class tele services. We identify new customers, accelerate and convert sales opportunities, and discover fresh, actionable market insight. The outcomes we produce are improved performance of your sales pipeline, net new top-line sales revenue growth, measurable return on marketing investments, and sales & marketing alignment. Read the Televerde Profile published by SiriusDecisions. Call +1 888-787-2829.
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