‘Pink Partnership for the Cure’ Unites Major Furniture Manufacturer, Retailer

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Furnitureland South and Hooker Furniture join forces to give away the Hope Chair and donate to the NC Triad Affiliate of Susan G. Komen for the Cure®.

The Hope Chair

For each person who “likes” the Hooker Furniture Furnitureland South Facebook pages or follows both brands on Twitter, the companies will jointly contribute $10 to the NC Triad Affiliate of Susan G. Komen for the Cure®.

In recognition of Breast Cancer Awareness Month, Furnitureland South has teamed with Sam Moore, a division of Hooker Furniture, to give furniture shoppers, retailers and designers an opportunity to become “Pink Partners for the Cure.”

As a centerpiece of the event, Bedford, Virginia-based Sam Moore custom-produced a chic and modern club chair covered in a fuchsia-pink and green fabric, accented with a white and fuchsia, ikat kidney pillow. The chair, called the Hope Chair, is being offered in an online sweepstakes contest at hookerfurniture.com/pink. For each person who “likes” the Hooker Furniture and Furnitureland South Facebook pages or follows both brands on Twitter, the companies will jointly contribute $10 to the NC Triad Affiliate of Susan G. Komen for the Cure®. The charity sweepstakes continues through October 31, with the overall joint contribution capped at $5,000. All shoppers who participate will be entered to win Hope, the “Pink Chair for the Cure.” The Hope Chair is also displayed prominently at Furnitureland South in the retailer’s Mart building entrance, where it will remain until the contest ends October 31.

Breast Cancer Awareness Month coincides with the largest international event in the furniture industry, the High Point Market, which opens October 22 and runs through October 27. During the course of the market, the Hope Chair is also displayed at the entrance to the Sam Moore showroom, giving retailers and designers attending the market the opportunity to contribute to breast cancer research and to enter to win a second Hope Chair in a furniture market sweepstakes.

About Furnitureland South
With more than 1 million square feet of home furnishings and accessories, Furnitureland South provides acres of exquisitely designed vignettes, expert designers and a white-glove national delivery service. The store is a multi-day destination for discerning consumers from every state and many foreign countries.

About Hooker Furniture

Hooker Furniture is a complete home furnishings resource ranked among the top 10 largest publicly traded furniture companies. Major wood furniture product categories include home entertainment centers, home office furnishings, accent furniture, dining room sets, living room furnishings, bedroom sets, kitchen table and chairs, end tables, coffee tables, youth furniture and game furniture. Hooker Furniture’s seating companies include Bradington-Young, a specialist in upscale leather furniture, and Sam Moore, a specialist in chairs and sectionals with an emphasis on cover-to-frame customization.

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