Brides Hungrier Than Ever For Deals

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The average cost of a Boston-area wedding is over $35,000, according to The Knot. In an uncertain economy, couples planning a wedding are scrutinizing every expense, looking for ways to save and still have the celebration of their dreams. If a bride buys her gown at Filene's Basement's Running of the Brides®, she can save hundreds, even thousands of dollars without sacrificing any of the joy that comes with finding the perfect dress.

“When the economy shrinks, so do wedding budgets,” said Filene's Basement store manager Paul Avery. “Finding a dress at the Running of the Brides® can save a couple hundreds, even thousands of dollars.”

Hundreds of brides-to-be are busy honing their bargain-hunting skills for the next Running of the Brides® sale on October 28, 2011 at Filene’s Basement in Newton, MA. Over 1700 designer wedding gowns that would normally sell for as much as $8,000 will be up for grabs, priced from $249 to $699.

According to The Knot, the Boston area ranks seventh on the list of most expensive cities in which to hold a wedding, with an average cost of over $35,000. In an uncertain economy, couples are scrutinizing every line item looking for ways to trim their wedding costs. “When the economy shrinks, so do wedding budgets,” said store manager Paul Avery. “Finding a dress at the Running of the Brides® can save hundreds, even thousands of dollars.”

Shopping for a gown at the ROTB, the acronym brides have given the sale, involves some time-honored rituals. When the doors open at 8:00am, it’s a free-for-all as brides and helpers spread their arms wide, lifting five or six gowns off the racks at one time. In less than two minutes, the racks are bare. The store becomes one giant fitting room, with brides trying on dresses on the sales floor while helpers fan out to trade the surplus, hoping one of the trades will result in the perfect dress.

If a gown doesn’t quite fit or needs freshening up, the experts from Dependable Cleaners will be there to help, and the bride can still end up saving a bundle.

For brides who don’t like crowds there are plenty of great deals to be found later in the day when things calm down. Whether you want to be there at 8:00am for the ‘rush to the racks’ or you plan to arrive later, bring a camera—veterans of this sale agree it’s an experience worth preserving.

The Running of the Brides® sale takes place Friday, October 28, 2011 at Filene’s Basement, 215-227 Needham St., Newton, Mass. 02064. Hours are 8:00am to 10:00pm. Checks, credit cards and cash are accepted. All sales are final. For more information call 617-332-1295 or visit http://www.filenesbasement.com/running-of-the-brides.

Source: The Knot’s 2010 Real Wedding Survey

About Filene’s Basement Filene’s Basement is a 102-year-old off-price retailer carrying a broad assortment of designer and brand-name fashion apparel for men, women and children, as well as accessories, fragrances, fine jewelry and luggage. The original store, opened in 1909 in downtown Boston, became a world-renown retail icon. The company currently operates 21 Filene’s Basement stores and five co-branded Filene’s Basement-SYMS Clothing stores in metropolitan areas throughout the northeast, southeast and Midwestern United States, Basement is a division of SYMS Corporation, headquartered in Secaucus, NJ. For more information on Filene’s Basement visit http://www.Filenesbasement.com or http://www.syms.com

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Patricia Boudrot
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