Cashing in on the Home Cooking Boom – New Industry Research Report on Kitchen and Cookware Stores from IBISWorld

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According to a new report from industry research firm IBISWorld, kitchen and cookware stores are growing speedily. However, single line retailers face stiff competition from mass merchandisers like Walmart and Target. That is not to say that the industry is not without its own weapons. Specialty retailers like Sur La Table, along with its larger competitor Williams Sonoma, have exploited the growing popularity of home cooking – partly a result of straitened economic times and partly due to broader lifestyle preferences towards healthy home-cooked food – and invested in e-commerce.

IBISWorld Market Research

IBISWorld Market Research

According to a new report from industry research firm IBISWorld, revenue in the growing kitchen and cookware stores industry is forecast to perk up in 2011 and 2012

According to a new report from industry research firm IBISWorld, kitchen and cookware stores are growing speedily. However, single line retailers face stiff competition from mass merchandisers like Walmart and Target. That is not to say that the industry is not without its own weapons. Specialty retailers like Sur La Table, along with its larger competitor Williams Sonoma, have exploited the growing popularity of home cooking – partly a result of straitened economic times and partly due to broader lifestyle preferences towards healthy home-cooked food – and invested in e-commerce.

According to a new report from industry research firm IBISWorld, revenue in the growing kitchen and cookware stores industry is forecast to perk up in 2011 and 2012. Key products include pots, pans, small kitchen electronics, textiles and rugs, baking supplies and other related products. Nonetheless, single line retailers face stiff competition from mass merchandisers like Walmart and Target. Shim adds that “the news will not be all bad for the industry, though. As disposable income levels increase, customers will loosen their budgets and splurge on higher-quality items for everyday use. As a result, consumers will likely seek options beyond the deals of mass merchandisers and return to the smaller stores that offer higher-quality and customized products.”

Products sold by this industry have become integrated into the lives of Americans. As people purchase houses, they tend to purchase new items for cooking. Despite such integration, there has been little product innovation in the home furnishings market. To this point, no new products have been introduced to change the industry landscape. Rather, changes in products have been mainly cosmetic, including minor changes in designs to satisfy changing demand. That is not to say that the industry is not without innovation. Specialty retailers like Sur La Table, along with its larger competitor Williams Sonoma (whiose brands include Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Williams-Sonoma Home), has a catalog, gift registry and website aimed at bringing in more consumers and better competing with mass merchandisers.

Products sold by the Kitchen and Cookware Stores Industry have become integrated into the lives of Americans. As people purchase houses, they tend to purchase new items for decoration, home utility and cooking. Companies like Sur La Table, Bed Bath & Beyond, Walmart and Williams-Sonoma have also been able to ride on the back of the growing popularity of cooking – partly a result of straitened economic times and partly due to broader lifestyle preferences towards healthy home cooking. Around a third of Sur La Table stores offer in-house cooking classes and the company claims to offer the largest vocational cooking class programs in the country.

For more information, download the full report from IBISWorld on the Kitchen and Cookware Stores Industry

For more information on IBISWorld’s reports for purchase visit:

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IBISWorld Industry Market Research Reports Contain:

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets
Supply Chain
Products & Services
Major Markets

Globalization & Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry

Major Companies

Operating Conditions
Capital Intensity

Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognized as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every US industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Los Angeles, IBISWorld serves a range of business, professional service and government organizations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

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Savannah Haspel
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