Through our relationship with Funrise, we've developed products that encourage curiosity and help children forge a deeper connection with the world around them.
Van Nuys, CA (PRWEB) October 23, 2011
National Geographic Kids and Funrise Toy Corporation have teamed up to create a new line of adventure toys aimed at young children ages 3 and up. The Wild Rides adventure sets will be available in November at Costco stores nationwide.
“National Geographic Kids has always been considered educational, fun and dynamic, taking kids on a journey to new and exotic places. Funrise continues this tradition with toys that seek to send kids to a world of exploration, awareness, and fun,” said Arnie Ruben, CEO of Funrise.
“At National Geographic, our mission is to inspire people of all ages to care about the planet. Through our relationship with Funrise, we’ve developed products that encourage curiosity and help children forge a deeper connection with the world around them,” said Krista Newberry, vice president of National Geographic Licensing.
The Wild Rides All Adventure Vehicle set includes an open-air jeep and trailer. The canopy converts into a trailer with fold-out wheels and trailer hitch. The vehicle set also includes a telescoping arm, retractable wrench, removable play compass, child figure and three wild animals — crocodile, lion and toucan. MSRP: $14.99.
The Wild Rides Elephant set features a canopy that folds out into a slide. The set also includes removable binoculars, an elephant with a spring-loaded trunk that launches a monkey, a child figure and three wild animals — monkey, panda and hawk. MSRP: $14.99.
Both Wild Rides sets feature collectible animal fun facts and stickers. Additional National Geographic Kids Wild Friends, Wild Animals and Pint-sized Pals figures will be available at retail beginning spring 2012.
National Geographic’s net proceeds from the sale of these products support vital exploration, conservation, research and education programs.
About National Geographic
The National Geographic Society is one of the world’s largest nonprofit scientific and educational organizations. Founded in 1888 to “increase and diffuse geographic knowledge,” the Society’s mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; trips; interactive media; and merchandise. National Geographic has funded more than 9,600 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit nationalgeographic.com.
Founded in 1987, Funrise is an adventurous innovator of superior toys and an industry leader in the manufacturing and distribution of the most popular children's toys. Simply put…we create fun! Funrise’s core property portfolio includes Gazillion® Bubbles, HEADBANGERS™, Home Arcade, Tub Town®, Lil’ Cupcake®, Sassy Stables™, Shelcore’s Shake ‘N Bobbles®, Sunny Steps and Play & Imagine® with leading licensed power brands such as Tonka®, Disney©, Sesame Street©, National Geographic© and more, making our product offerings diverse and full of fun for kids of all ages! Funrise Toy Corporation is a wholly owned subsidiary of Matrix Holdings Limited. Funrise U.S. headquarters are located in Van Nuys, Calif., with offices in Hong Kong, United Kingdom and France and with additional showrooms in Dallas, Minneapolis, Bentonville, Ark., and Miami. Funrise is operated by Arnie Rubin, vice chairman of Matrix and CEO of Funrise, who also serves as chairman of the Toy Industry Foundation (T.I.F.) and is past chair of the Toy Industry Association (T.I.A.). Funrise’s success results from its commitment to quality manufacturing, progressive marketing and a values-based corporate culture. For more information, visit funrise.com.