Higher Education Marketing to Speak at BCCCA Conference

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Philippe Taza, founder of leading analytics-driven marketing firm to speak at BC conference.

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Philippe Taza, founder of Montreal-based Higher Education Marketing, a leading analytics-driven marketing firm for career and community colleges, will be speaking at this year’s British Columbia Career Colleges Association (the BCCCA) Conference. The conference is being held this year on October 27-29 at the River Rock Casino Resort in Richmond, British Columbia.

Taza, who is an official Google Adwords partner and certified for Google Analytics, will be speaking at 9am on Saturday October 29th at the Corporate Exhibit area. He will be discussing the increasingly important role that Google Analytics plays in today’s education marketing, particularly when it comes to increasing, maintaining and managing lead generation. The 90-minute session will explain how analytics-driven marketing can help colleges improve their ROI and increase the number of leads generated from their websites and online marketing initiatives (such as SEO, PPC marketing, mobile marketing and social media marketing).

The BCCCA is this year expecting over 250 attendees, who represent over 70 of the province’s most successful and dynamic private colleges. The conference will also be attended by senior managers from the BC government who regulate the industry, and by vendors who provide products and services to those in the education field. The conference will feature presentations, panel sessions, workshops and much more. Click here for more information on the 2011 BCCCA Conference.

Higher Education Marketing provides analytics-driven marketing solutions for schools, universities and community colleges. The firm specializes in Google Analytics, Education Lead Generation, Search Engine Optimization, Social Media Marketing, Mobile and SMS Alerts and Pay Per Click Marketing, among other education marketing tactics and tools. It is a certified Google Adwords Partner.

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