The Pajama Company Partners with Every Mother Counts

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Sleepwear retailer partners with advocacy and mobilization campaign to help make pregnancy safe for all moms. The launch of a new event empowers shoppers to do good while wearing pajamas.

Online sleepwear retailer The Pajama Company is proud to announce it is joining forces with Every Mother Counts, the advocacy and mobilization campaign, to increase education and support for maternal and child health around the world.

Today, The Pajama Company hosts its first Maternal Health Monday event to raise money and awareness for the campaign. Ten percent of any sale made on Maternal Health Monday will be donated to Every Mother Counts.

“I founded The Pajama Company with a mission of spreading happiness with pajamas. Today we are thrilled to be using our pajamas to also share information and support for a cause that is so important to our company and our customers,” said Ellie Badanes, founder and President of The Pajama Company. “No mother should ever die giving birth. We are proud to support the critical work of Every Mother Counts to help ensure childbirth and pregnancy is safe for all moms.”

Around the world, 1,000 women die every day from pregnancy and childbirth, according to recent estimates from the United Nations. But 90 percent of those deaths are preventable.

Just in time for holiday shopping, Maternal Health Monday empowers customers to support the cause of maternal health through their purchases, while wearing pajamas. The Pajama Company will hold a Maternal Health Monday twice a month to continue to support Every Mother Counts into the new year.

About The Pajama Company:
The Pajama Company was founded in 2004 with a mission to spread happiness through pajamas. At shoppers can find an extensive sleepwear selection of 25 brands of pajamas for men, women, and children and a large variety of accessories. For more information on The Pajama Company or to schedule an interview with founder Ellie Badanes please contact jilly(at)thepajamacompany(dot)com or visit The Pajama Company on Facebook at

About Every Mother Counts:
Every Mother Counts is an advocacy and mobilization campaign to increase education and support for maternal and child health. Every Mother Counts seeks to engage new audiences to better understand the challenges and the solutions while encouraging them to take action to improve the lives of girls and women worldwide. For more information on Every Mother Counts visit


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