#1 Kenya Car Sales Website Cheki.co.ke expands to West Africa

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Africa expansion caps off impressive quarter of growth and product development

Leading Kenyan car sales website http://www.cheki.co.ke has successfully expanded its operations to Nigeria with the launch of a version of its highly successful East African service tailored for West Africa.

Since launching in Kenya in September 2010, Cheki has rapidly grown to become the clear number one car classifieds website in Kenya with over 14,000 cars listed from over 300 Kenyan used cars and Japanese car dealers in all of Kenya’s major cities.

Commenting on their expansion to Nigeria, Nairobi-based Cheki Africa Managing Director Carey Eaton said ‘Nigeria is an exciting opportunity. It’s a very different market to East Africa but we are already seeing a great response from over 250 Nigerian used car dealers who worked with us to launch Cheki Nigeria now receiving hundreds of buyer enquiries each day.”

He said that Nigeria is a much more diverse car seller and buyer community ranging from the large car markets at Berger and Cotonou near Lagos, to the Tokunbo used car dealers who represent Nigerian diaspora-based car sellers, to the more traditional car dealers in Lagos and other major Nigerian cities.

The expansion to Nigeria caps off an impressive few months for the company, which continues to experience rapid growth in Kenya. In the past two months alone, Cheki has seen its rankings among Kenya’s websites on measurement website Alexa grow from position 263 in August, to 140 in September to 65 in mid-October, with the website predicted to reach the top 50 by early November. In the rankings of Kenya-based websites, Cheki is currently ranked at 12, and is widely predicted to enter the Top 10 in November 2011.

In October, Cheki was also shortlisted for the heavily subscribed Kenya Government Tandaa Digital Content Grant, which aims to grow the number of local web and mobile applications and content for Kenyans. Cheki also has risen through the ranks to rapidly become one of the Top 5 most downloaded mobile phone applications in the Kenyan app stores for both Android and Nokia, and a strong presence in Samsung’s recently revamped Kenyan app store.

Cheki also confirmed that it would shortly be releasing Nigerian versions of its successful Android and Nokia mobile applications but in the meantime offers a fully functional mobile browsing experience as part of the launch of Cheki Nigeria.

Eaton also said that a Nigerian version of the popular Cheki Car Price Guide would also be released in due course.


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