We built the new Coupon Module to let our bed and breakfast customers keep pace with the daily deal and extreme couponing craze that is only going to grow.
Pittsburgh, PA (PRWEB) October 25, 2011
Innkeeper’s Advantage™ is announcing a new release (IA3.2) of their online reservation software suite for bed and breakfasts, boutique inns and vacation rentals. One of the most exciting new features is the IA Coupon module that supports daily deal reservations from online marketers like Groupon™ or Living Social as well as travel discounts posted on TripAdvisor™ and other sites.
“In today’s fast changing online market, property owners have to keep changing the way they do business to stay competitive.” said Cynthia Bachmann, President of Innkeeper’s Advantage. “We built the new Coupon Module to let our bed and breakfast customers keep pace with the daily deal and extreme couponing craze that is only going to grow.“
Relief for Daily Deal Growing Pains
According to the research firm BIA / Kelsey, the daily deal business grew from $873 million in 2010 to 1.24 billion (about 30%) in 2011. Daily deals are projected to grow to $3.9 billion by 2015. Innkeepers began to experiment with daily deals back in 2010 because the cash flow was tremendous for them, but most B&B owners quickly discovered that running a deal was difficult. Online reservation systems couldn’t handle all the special restrictions of a daily deal. When the deal went live, innkeepers watched Web site traffic skyrocket followed by a deluge of phone calls from deal participants looking for the best reservation slots. They had to manually track which coupons were redeemed and which were still outstanding.
With Innkeeper’s Advantage, inns can more easily participate in Groupon, Living Social and other daily deals because the travel deal participants book the rooms online. The process is totally automated to handle any booking restrictions and the deal can only be redeemed one time per coupon holder.
Don’t Discount other Discount Coupons
Innkeeper’s Advantage is the first online suite of Internet marketing tools that enables inns to closely control their discount marketing process. The new release enables innkeepers to issue online coupons not only for daily deal sites like Groupon, but also for TripAdvisor coupons, private group discounts and returning guest deals. Innkeepers have complete access to their own Web site so coupons and discounts can be added immediately and without the services of a Webmaster.
“We are looking forward to the new release from Innkeeper’s Advantage because we can design deals for the length and discount rate that makes sense for us” said Lancaster County PA customer Pam Fritz of B.F.Hiestand House Bed and Breakfast. “Now, coupon holders can easily book online and get the discounts we offer. It’s convenient for us and for our guests”
About Innkeeper’s Advantage
Innkeeper’s Advantage supplies Web sites with point-and-click content management, Book it Now online reservation system with guest management, precise analytics, online gift certificates and global distribution services to bed and breakfasts, boutique inns and vacation rentals. The company is located near Pittsburgh, PA and has been working with travel and hospitality customers since 2009.
Contact: Cynthia Bachmann - 412-496-3541 Website: http://www.innkeepersadvantage.com
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