More than 1 in 10 told us that they would be spending a lot less on presents this Christmas.
(PRWEB UK) 25 October 2011
32% of consumers questioned during the online study said that they would be spending less on presents this Christmas compared to a year ago, with 58% expecting to spend about the same. More than 1 in 10 told Voucher Heaven that they would be spending a lot less.
Those in their twenties showed the most optimism, with 19% of them expecting to spend more. Londoners were the biggest savers, with more than 4 out of 10 of them anticipating that they would spend less on presents this year.
Two thirds of respondents said that they would be spending between £100 and £500 this year on presents, with one in ten expecting to spend under £100. Around a quarter of this will be spent on the person closest to them.
Those surveyed were also asked if they would wait for late sales and discounts. Given the recent history of pre Christmas discounting seen on the high street, it was perhaps surprising to discover that two thirds of shoppers disagreed with the premise that you get a better price if you wait closer to Christmas.
On a lighter note, despite consumers tightening their belts, the survey showed that one in ten will still buy themselves a treat this Christmas, and our pets won't go without either. Nearly 6 out of 10 of them will receive something under the tree.
Simon Jennings, chairman of VoucherHeaven.co.uk, said: "With Christmas being a crucial period for most retailers, our survey suggests that they shouldn't be too optimistic about having a better Christmas this year."
"It seems that, although 30% of consumers tell us that they will still be hunting for presents the week before Christmas, they are not expecting to pick up too many last minute bargains. This may force retailers to provide additional incentives like voucher codes and discount their prices even more heavily than last year in the final run up to Christmas."
Voucher Heaven provides discount vouchers for over 2,000 UK retailers. Uniquely, it matches products and voucher codes so that visitors can search by product and price rather than just by browsing by store or category. Voucher Heaven also price watches over 3,000,000 items keeping its visitors informed of the biggest price reductions as they happen.
For more information visit Voucher Heaven http://www.voucherheaven.co.uk