The “Avectra Social Console” Brings Social Media Monitoring to Avectra’s netFORUM Pro

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New Enhancements Include 80 New Features to Help Associations Drive Member Engagement, Increase Operational Efficiency and Improve Decision Making

This release, especially the introduction of the Avectra Social Console, further exemplifies our vision for the company. The future of Avectra, of association management software as well as the industry as a whole will be social

Avectra, a developer of web-based association management software (AMS) and social community software, today announced the seventh major release for netFORUM Team and netFORUM Pro in 2011. The latest release delivers more than 80 new features and product enhancements designed to help associations and not-for-profits streamline member management initiatives and positively impact bottom line results by listening, analyzing, and engaging members and prospects in real time.

“This release, especially the introduction of the Avectra Social Console, further exemplifies our vision for the company. The future of Avectra, of association management software, as well as the industry as a whole, will be social,” said Patrick Dorsey, Avectra’s vice president of marketing. “Avectra is the only AMS vendor to offer integrated social media monitoring with its membership management solution. The Avectra Social Console will help accelerate our growth as well as extend the value of Avectra Social CRM and all of our products to over 1,600 Avectra customers.“

Key features in this release of Avectra’s 100 percent web-based membership management software include:

  •     Avectra Social Console –Combining tools for listening, engaging, publishing, and scheduling with powerful analytics, users will have their finger on the pulse of conversations concerning members, community and the industry like never before.
  •     Fundraising – With netFORUM Pro’s new enhanced fundraising functionality, users can receive donations, designate funds, create ask strings and recurring gifts. They can also easily track all constituent, donor, patron and member activity within one database.

“Now more than ever, Avectra is the go-to solution for association and not-for-profit organizations looking to engage both internal and external audiences in more sophisticated, relevant and transparent relationships to promote advocacy, community and action—while positively impacting the bottom line,” Dorsey said. “With the plethora of enhancements included in this release, including the ability to combine social media interactions with the rich membership data captured in netFORUM Pro, our customers will benefit from the ability to make smarter decisions faster and create unique member experiences with each interaction.”

The upgrade is provided automatically at no cost for all netFORUM Team and Pro clients as part of Avectra’s on demand association management software service. The Avectra Social Console will be available only to netFORUM Pro customers. To see Avectra’s Social CRM vision first hand, sign up for a free online demonstration at

About Avectra
For the last 17 years, Avectra has translated our customers’ needs into a market-leading Customer Relationship Management system (CRM) – whether our customers serve members and non-members by the hundreds or hundreds of thousands. Avectra Social CRM is uniquely positioned to usher in a new era of membership success with its ability to provide world-class member management, a private online community, social media management, a powerful analytics suite, including Avectra’s proprietary A-Score™ and more. Avectra is headquartered in McLean, Virginia with regional offices in Chicago and Orlando.

To explore the Avectra family of products, please visit, or call 800-858-8272.

Patrick Dorsey

Matt McCarthy
PAN Communications


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Patrick Dorsey
Avectra Inc.
(703) 506-7037
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Matt McCarthy
PAN Communications
(617) 502-4358
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