In the past, consumers found kitchen and bath designers in the Yellow Pages - today it's the Smartphone!
Chapel Hill, NC (PRWEB) October 25, 2011
The Kitchen & Bath Channel Website announced today the official release of The Kitchen & Bath Channel Smart Phone App for the iPhone, Android and BlackBerry platforms giving consumers immediate, on-the-go access to kitchen and bath designers and remodelers.
This free app provides homeowners immediate access to over 15,000 kitchen & bath and remodeling professionals. Employing smart phone geo-location services, the user can immediately locate professionals within a 50-mile radius of their current location – making this the perfect tool to use while the homeowner is out shopping.
Additionally, the app is great research tool with a multi-function search engine allowing the consumer to find professionals in over 10 different ways including by zip code, the room to be remodeled, product, professional specialty and more. Kitchen & Bath and Remodeling professionals have the opportunity subscribe for a minimal annual fee, to take advantages of these searches and providing expanded exposure and upgraded profiles, including images, videos and hyperlinks to contact via phone, email and website.
The initial 6-month pilot program exceeded expectations. With over 2,000 apps downloaded and close to 5,000 sessions there is verification that the app has lead to over $100,000 in sales.
The Kitchen & Bath Channel is a joint venture between 36-year veteran of the kitchen & bath industry, Max Isley, CMKBD of Hampton Kitchens, and Z promotion & design founder & president, Philip D. Zaleon.
“After almost 40 years of kitchen and bath sales, it was clear to me that consumers spend a lot of time researching kitchen & bath firms, often taking the recommendation of friends, neighbors, or family members. Frequently, this initial research results in frustrating or incorrect choices. As they exit the doors of the firm they THOUGHT they would use, the need to visit additional firms is obvious. In the distant past, they grabbed the Yellow Pages… today it’s the smartphone. And this app allows the kitchen and bath professional to get their message into the hands of consumer WHILE they were out shopping, in the buying mode and in the area,” said Max.
Phil added, “As the latest tools in the Kitchen & Bath Channel marketing suite, the mobile apps provide an on-the-go adjunct to the website providing the consumer the ability for instant, ongoing research while shopping. There has never been a more direct route to a kitchen and bath professional.”
The Apps are available for download at the following locations:
The Kitchen & Bath Channel gives the kitchen & bath design and remodeling professional access to the latest marketing tools and technology with ease and affordability, while providing homeowners with a buying experience that includes research, education and social interactions with both design professionals and other homeowners.