Briggs Buick GMC Announces New Camera-Based Collision Alert Debuts on GMC Terrain

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Industry-first safety system designed to help drivers avoid front-end and lane departure crashes

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According to the professionals at Briggs Buick GMC, the new 2012 GMC Terrain SUV will feature the industry’s first crash avoidance system that exclusively uses a single camera to help drivers avoid front-end and lane departure crashes. As the leading GMC dealership in Manhattan, Kansas and surrounding communities, they know that GMC has a good track record of safety and this is only going to help.

According to recent National Automotive Sampling System estimates, rear-end crashes in the United States account for around 28% of the nearly 6 million police-reported incidents that occur annually in this country. The National Highway Traffic Safety Administration maintains that the majority of rear-end collisions involve driver inattention, and the Insurance Institute for Highway Safety says forward collision warning systems have the potential to help prevent such crashes.

“Digital image sensors are used in just about everything from cameras to mobile phones to computers and this is making them a more-affordable alternative for use in vehicles,” said Raymond Kiefer, General Motors Technical Fellow for crash avoidance systems.

“By combining a digital camera with state-of-the-art image processing algorithms, we’re able to estimate when a crash may be imminent.”

Terrain’s warning display contains green “vehicle ahead” and “lanes detected” icons, as well as flashing red “forward collision alert” and amber “lane departure warning” icons that are accompanied by warning chimes.

The GM camera-based forward collision alert system is listed at the Safercar.gov website as a result of passing three track tests required by the NHTSA’s New Car Assessment Program.
“GM is committed to providing protection before, during and after a crash, but the best scenario is to avoid a collision in the first place, and this technology is designed to assist drivers for that purpose,” said Gay Kent, GM executive director of Vehicle Safety and Crashworthiness.
This dual-benefit crash avoidance system is available for around $295.

Local residents who want to learn more about all the great new GMC models for 2011 and beyond should stop in at Briggs Buick GMC - the leading GMC dealer in Manhattan, Kansas. Their sales team is standing by to answer any questions consumers might have about the new Terrain or any of the other great makes and models they have available for sale.

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Eric Giroux
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