Briggs Supercenter Announces a New Chevrolet Colorado Pickup has been Confirmed for U.S.

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New version of the all-new Colorado midsize pickup will be built and sold in the United States

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According to the professionals at Briggs Supercenter, the first version of the new Chevy Colorado truck is launching in Thailand, to be followed by other regions around the globe, including Kansas. As the leading used car dealer in Kansas, Briggs Supercenter has their finger on the pulse of what's happening in the world of cars and trucks.

The new Colorado is based on an all-new midsize truck architecture developed by GM. While it's already popular in other places around the planet, it is expected to be a huge hit in the US market when it arrives in a short time. Already, anticipation is building up quite a bit.

“The new Chevrolet Colorado is generating a lot of excitement as we begin its launch in Thailand,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “We think the design, capability and fuel efficiency of the new Colorado will make it attractive to U.S. customers.”

"Chevrolet Colorado Chief Engineer Roberto Rempel and his team lived in Thailand during the Colorado’s development,” said Brad Merkel, global vehicle line executive. “They immersed themselves in the highly competitive truck market and observed how the Thai people use their vehicles and the driving conditions they experience.

“A similar development process will precede the launch of the truck in the U.S. market,” said Merkel. “We think American customers will be pleased with the results.”

Product details, timing, pricing and the production location will be announced later. The current-generation Colorado will be produced in Shreveport, La., through the 2012 model year.
The all-new global Colorado builds on Chevrolet’s strong truck DNA and award-winning heritage, and the show truck versions generated significant attention at global auto shows in Thailand, Argentina, Australia and Germany. Thailand is the world’s largest market for midsize pickup trucks.

Locals who want to learn more about buying a great used Chevrolet truck in the United States should stop by or contact Briggs Supercenter. They are the premiere used car dealer in Kansas, and have a great selection of quality used vehicles for sale. They can also answer any questions consumers may have about Chevy or any of the other great car companies out there today.

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Eric Giroux
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