Google’s instant preview feature is changing the search landscape once again.
Calgary, AB (PRWEB) October 25, 2011
Calgary Web Design Company, Globi Web Solutions, recently performed a user study with regard to the changes in Google's search results with Google Instant Preview.
When viewing a page of search results on Google, there is a grey tab on the right of each search result listing, and when hovering the mouse-pointer here, the right-hand side of the screen will show a graphical preview of the destination website.
The instant preview also highlights specific pieces of text, which contain the search terms of the current search, showing why this page may be relevant to the current search.
The fundamental shift that this is causing in the search process is that searchers no longer need to even commit to a click to the website, before they can judge it.
Before, one could get away with a less appealing website because the searcher would have to click through to the site in order to see it. Having committed even that little bit, visitors tend to hang around a little longer to see what the site’s about. Not much, but a little longer.
Without having to even commit to a click, each site can be judged very quickly, and searchers can choose not to become visitors even more easily.
Even from a small thumbnail image of the website, one has to stand out from the crowd now. A good site has to not only be appealing to it’s target audience, but has to show a benefit statement clearly, even on a roughly 400 pixel wide preview.
Searchers now need to be compelled to even click through to an actual website.
And, this applies to sites using Google Adwords as well. Even PPC advertised websites have the instant preview feature (for now anyway).
There is also a significant impact on analytics and website statistics. There is no way of telling if someone previewed a website. In theory, a preview with no further action is akin to a click-through with a quick bounce. Shouldn’t the website owner be aware of this? This information can help make decisions leading to a better website.
Globi Web Solutions (http://www.globi.ca), is a private Calgary Web Design Company offering end-to-end Internet solutions including web site design & development, programming, maintenance, hosting, database integration, research, search engine optimization, and marketing. With over 25 years of software development experience, the Globi team specializes in providing functional web tools to help small and medium-sized businesses become more profitable. More than web developers, Globi Web Solutions are partners in online strategies, helping businesses achieve online goals with their websites.