MailChimp Announces Integration with Quickbooks

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Companies using Quickbooks desktop can now easily send followup email messages via MailChimp to customers based on recent purchases.

MailChimp today announced an integration with Quickbooks, the leading financial software for small businesses. Now hundreds of thousands of Quickbooks desktop users will be able to create and sync lists from their Quickbooks account to their list in MailChimp. The integration also allows users to pass customer segments created in Quickbooks to MailChimp.

The integration works using a syncing application called Autofy, developed by Propelware. Users can set up specific lists in Quickbooks that they want to sync with MailChimp and Autofy handles all the hard work. By facilitating the segmentation of customers to specific groups like ‘has purchased in the last 30 days,’ Autofy helps users send relevant, more targeted emails to their customers and clients.

“We are very excited that Quickbooks’ 4 million users now have an easy way to create and sync lists into a MailChimp account, helping them make the most out of their own data,” said Amy Ellis, Head of Integrations and Partnerships at MailChimp. “Targeting campaigns based on purchase history is a great way to ensure that email communications are relevant and engaging for the subscriber. We’re happy we can provide another integration that makes sending effective email campaigns a little bit easier.”

This integration is the latest to launch as part of MailChimp’s $1 million integration fund. The integration fund aims to help third-party developers prioritize integrations that build on MailChimp’s email technology platform. This Quickbooks integration will join the roughly 100 integrations that have launched since the fund was announced in Q4 of 2010. To view a complete listing of MailChimp integrations visit http://connect.mailchimp.com

Autofy is provided free of charge and is currently available to the public in beta at http://propelware.com/autofyformailchimp.aspx. The MailChimp Autofy application is compatible with Quickbooks Pro, Premier and Enterprise 2008 and newer U.S. Editions. It also runs on Windows XP, Vista and Windows 7.

Links:
http://propelware.com/autofyformailchimp.aspx
http://connect.mailchimp.com/integrations/quickbooks-integration

About MailChimp
MailChimp supports more than 1 million subscribers worldwide, sending 2 billion emails per month. MailChimp is designed for the do-it-yourself power user -- someone looking for all of the power of the enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, Salesforce, Wordpress, Magento, Joomla, Drupal and Google Analytics. And best of all, prices start at free.

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Sue Padgett
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