It’s approachable and fun and ultimately that’s what shopping should be. We want every aspect of your experience with us to be a pleasure, from browsing through our website, to receiving and unwrapping your parcel.
Fred and Pickles Ltd, London, (PRWEB UK) 26 October 2011
Fred and Pickles have launched their online boutique offering design led fashion accessories, jewellery, homeware and gifts. With silk scarves and handmade ethically sourced winter warmers sitting alongside classics such as Ed Carpenter’s Pigeon Light and Iittala’s Taika collection, the Fred and Pickles offer is certainly an eclectic mix of skillfully crafted garments and objects.
The inclusion of British brands such as Tatty Devine, Cleo Ferin Mercury and knitwear specialist Lowie, alongside printed pieces from the likes of the accomplished Rob Ryan, give the range a fashionable edge. Products are selected based on innovation and style and there is a balance between the work of up and coming UK designers and global names such as LSA and Iittala.
The vintage Victorian lace cuff from Tamsin Howells is a charming example of the on-trend fashion accessories that can be found on the site. A limited edition piece especially commissioned for Fred and Pickles, it is crafted from black antique lace and is worthy of any girl’s jewellery collection.
Buying Director and founder Zoe Webster said of the brand:
“It’s approachable and fun and ultimately that’s what shopping should be. We want every aspect of your experience with us to be a pleasure, from browsing through our website, to receiving and unwrapping your parcel. We’ve put together a range where you can find something new, something beautiful or something to make you smile.”
With each item arriving wrapped in Fred and Pickles’ signature hot pink, there is certainly unbelievable attention to the customer experience which is so often missing within home shopping.
The website holds true to Fred and Pickles’ core values of simplicity. Easy navigation and a minimalist look and feel ensure that nothing detracts you from the product on show.
Fredandpickles.co.uk is a breath of fresh air in itself. Despite claiming to hand pick the cream of the crop, more and more websites are prepared to add ‘all-comers and everything’ to their sites. It makes all the difference to see an online shop that really has some identity and feeling behind its range selection.
A competitive pricing structure and free delivery on orders over £65, makes design led products affordable. The quality of their range selection, combined with the skill of the designers and brands they support, makes Fred and Pickles an ideal place to shop for something that is just that little bit different.
Tamsin Howell Cuff £28, Cleo Ferin Mercury Scarf £65, Rob Ryan Christmas cards pack £8.