Chronic Relapse Branding Campaign Launched Nationwide

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One of the nation’s premier drug and alcohol treatment facilities is launching a brand campaign geared toward educating and supporting families struggling with drug and alcohol abuse. The services provided by Burning Tree in Texas to treat individuals experiencing Chronic Relapse are a key component of long term residential programs outside Dallas and Austin that serve people from all 50 states. The branding campaign will aim to introduce these programs to families who have been unable to find solutions and develop effective recovery plans elsewhere.

Burning Tree, a long term drug abuse treatment center, is pleased to announce the launch of its end chronic relapse campaign. The campaign to connect the critical work of addiction specialists in treating a person with chronic relapse to the core values of Burning Tree offers a distinction relative to the hundreds treatment facility options available coast to coast. By comparison, short-term rehabilitation programs typically provide a generic approach to ending the cycle of addiction by trying to reinforce a message of abstinence only. A long-term rehabilitation facility provides a treatment more tailored to the individual while providing a chance to learn from relapses experienced during treatment.

As a key part of Burning Tree’s mission, the solutions for addressing chronic relapse may be found in more than an effective relapse prevention plan. The solution may also come from a more sophisticated and comprehensive diagnosis up front. In some instances, a person who has experienced a chronic relapse despite repeated attempts at recovery may discover he or she has co-occurring disorders of addiction and mental health issues. By receiving a “dual diagnosis” at Burning Tree, followed by integrated treatment, the person may realize that recovery was within reach ultimately as long as it was preceded by a suitable approach.

Ending the cycle of chronic relapse can also be attributed to implementation of an effective relapse prevention plan. Relapse prevention is an important strategy for identifying risk factors for returning to the cycle of abuse, such as fellow drug users or places where drugs were purchases, and establishing changes in behavior when those situations arise. The plan also incorporates the development of a support network involving family, community, medical and health-related resources. This plan may be modified throughout the course of long-term treatment to adjust to changing needs of an individual from the start to the end of treatment. The treatment itself can be designed around a particular individual to address details specific to his or her life, such as history, health conditions, cultural background and gender.

Burning Tree is ready to treat anyone with a history of chronic relapse. Addiction specialists at Burning Tree’s two long-term rehabilitation facilities, outside of Dallas and Austin, can help create a treatment program tailored for you or your loved one. For more information about the services for chronic relapse at Burning Tree, visit or call 866-287-2877.

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Michael Smith