Glimcher Joins Shoptopia Network to Gain Access to Integrated Digital Marketing Platform, Additional Revenue Stream

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Shoptopia Connects Malls to Shoppers Before, During and After the Shopping Experience with Unique Consumer-Focused Content

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The addition of the Glimcher properties brings the Shoptopia network to 55 retail centers reaching 31 million shoppers per month.

PlaceWise Media, LLC today announced Glimcher Realty Trust joined the Shoptopia network. Glimcher will participate in revenue generated through ad buys on Shoptopia and will utilize the network as an integrated digital marketing platform.

Twenty-two Glimcher properties will participate in the Shoptopia network, including Jersey Gardens in Elizabeth N.J. and the Polaris Fashion Place in Columbus, Ohio. The addition of the Glimcher properties brings the Shoptopia network to 55 retail centers reaching 31 million shoppers per month.

The growing shopper-focused network offers a turnkey media solution that includes highly measurable and targeted engagement along the online, mobile, social and on-premise touchpoints. “Shoptopia allows member malls to reach their shoppers in ways consumers are already accessing the information they want about brands, making purchase decisions and interacting with their peers,” said John Dee, PlaceWise Media president. “It’s a leap well beyond the typical mall website—it’s mall media reinvented.”

In addition to leveraging the network as a marketing platform, Glimcher will benefit from the revenue generated by advertising buys on the Shoptopia network.

“Monetizing the platform for Glimcher retail centers is secondary to deepening our relationship with our customers,” said Jessi Fausett, Glimcher’s director of marketing. “Our mall shoppers are already very engaged in the physical shopping experience; Shoptopia enables Glimcher to engage these high-value consumers all along the path to purchase.”

Shoptopia’s integrated network reaches consumers throughout the shopper-marketing experience with:

  •     Online components reach shoppers through video, editorial, email and ads.
  •     Mobile capabilities include location-based services, SMS, mobile web and streaming content.
  •     The social component of Shoptopia empowers the shopper through Facebook and Twitter with user-generated content and brand interaction.
  •     The on-premise reach is through experiential marketing, pop-up retail, broadcasts and live events.

More information about Shoptopia, including a demo of a Shoptopia mobile site, can be found at http://www.placewise.com/shoptopia.

About PlaceWise Media
PlaceWise Media (formerly Mallfinder) provides malls with an online, mobile, social and on-premise content network and advertisers with a one-stop, truly integrated ad buy that reaches shoppers before, during and after the shopping experience. Privately held and based in Denver, PlaceWise has serviced leading companies in the retail industry with interactive marketing services since 1997. Visit PlaceWise Media at http://www.placewise.com.

About Glimcher Realty Trust
Glimcher Realty Trust, a real estate investment trust, is a recognized leader in the ownership, management, acquisition and development of malls, which includes enclosed regional malls and open-air lifestyle centers, as well as community centers. As of December 31, 2010 the company’s mall portfolio consisted of 23 operating properties with gross leasable area totaling approximately 20.8 million square feet. The community center portfolio is comprised of four properties representing approximately 779,000 square feet. The company’s portfolio of properties are located throughout 14 states.

Glimcher Realty Trust’s common shares are listed on the New York Stock Exchange under the symbol “GRT.” Glimcher Realty Trust’s Series F and Series G preferred shares are listed on the New York Stock Exchange under the symbols “GRT-F” and “GRT-G,” respectively. Glimcher Realty Trust is a component of both the Russell 2000® Index, representing small cap stocks, and the Russell 3000® Index, representing the broader market. Glimcher® is a registered trademark of Glimcher Realty Trust. Visit Glimcher at: http://www.glimcher.com

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Sarah Sparks
Downing Street Communications
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