New Book Offers Plan B for Individuals in a Difficult Economy

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In a tough economy, people need a Plan B if they wish to stay afloat and prosper. In a short but jam-packed new book, business coach Cesar Viana Teague teaches entrepreneurs the differences that will make the difference.

When companies are laying off workers and the economy is going from bad to worse, no job is safe.

The “shape” of a business depends on many different components working together. By examining how to take a holistic approach to business, Cesar V. Teague helps entrepreneurs create long-lasting “geometric” results in his new book “Plan B: 5 Differences That Make a Difference in your Small/Home Business” (ISBN 9781465334787, Xlibris, 2011).

When companies are laying off workers and the economy is going from bad to worse, no job is safe. People unemployed, or under-employed, who want to survive, need to have a Plan B. Having a small or home-based business can be an integral part of Plan B, but business owners must make sure all parts of their business are in balance. In “Plan B: 5 Differences That Make a Difference in your Small/Home Business,” business coach Cesar V. Teague looks at how to take a holistic approach to business so beliefs, thoughts, and actions are all in alignment.

While the goal of running a business may be to make money, it is more perfectly described as producing “Geometric Gains.” Those gains happen when you multiply your beneficial results and when you take a holistic approach to your business by creating balance among all parts so the business may operate to achieve maximum fulfillment. For such results, Teague believes there are 5 Differences that need implementation: Multiplication vs. Addition, Success vs. Struggle, Focus and Flow, Aligning Opportunities and Goals, and Action Steps for Geometric Gains.

In “Plan B,” Teague devotes individual chapters to each of the 5 Differences. Every chapter contains not only a definition of the Difference and the theory behind why it works, but practical examples, personal stories, and powerful, inspirational quotes. While beginning entrepreneurs may find “Plan B” most helpful, seasoned businessmen will also find it a great way to get “back to the basics” they may have forgotten. Examples of schedules and how to prioritize business activities are accompanied by helpful worksheets that make starting a business look, if not easy, then practical and possible.

Both prospective and current small business & home business owners are finding “Plan B” a helpful reminder of what is needed to make the difference as a business owner. Olivera Baumgartner-Jackson of Reader Views stated that the book, “made me look at some of my work practices again, and I was amazed at the difference this made nearly instantly….I would highly recommend this book to those who are toying with the idea of branching out on their own, as well as any current owners of small or home businesses, since even those already established ones could clearly learn some valuable lessons from ‘Plan B.’” As is often said, failing to plan is planning to fail. “Plan B” will teach entrepreneurs the differences necessary in planning so failure is not an option.

About the Author
Cesar Viana Teague, MBA, CSL, has experience encompassing international sales, marketing, and management. Starting at Merrill Lynch International, he moved into sales management, building distributor networks in North America. He continues to help develop new businesses and to coach entrepreneurs and independent distributors. His training includes an MBA from Golden Gate University, a BSc. in Economics from the University of San Francisco, plus training from Speaking Circles International, MethodSpeaking, NLP Coaching, Carnegie Leadership Training, and Landmark Forum. He is a Certified Seminar Leader. He volunteers as a business coach at the San Francisco Renaissance Entrepreneurship Center, and at SCORE, helping small and home business owners to reach the next level.

“Plan B: 5 Differences That Make a Difference in your Small/Home Business” (ISBN 9781465334787, Xlibris, 2011) can be purchased through local and online bookstores. For more information, visit http://www.HomeBusinessCoach.org or http://www.NextLeveLUp.org.

Publicity contact: http://www.ReaderViews.com. Review copies available upon request.

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