Dave Prenske, Director of E-Commerce for MTV Networks, Joins DNA Response, Inc. Board of Advisors

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As Director of E-Commerce for MTV Networks, Dave Prenske brings to DNA his unique expertise - understanding incredible opportunities of integrating traditional media marketing channels with innovative e-commerce technologies, like single–page websites.

Dave Prenske, Director Of E-Commerce, MTV Networks

The new ...tool...makes DNA’s platform a truly ‘best of breed’ in DRTV e-commerce.

DNA Response, Inc., provider of multi-channel e-commerce, marketing and order management solutions, announced today that Dave Prenske, Director of E-Commerce for MTV Networks, has joined DNA’s board of advisors.

In his role with MTVN, David is responsible for the all online commerce strategy, site merchandising, marketing, fulfillment operations, and analytics for the online stores of marquee cable brands such as MTV, Comedy Central, Nickelodeon and VH1. He has also been instrumental in the development and application of a microsite commerce concept centered around a focused, single-page merchandising and checkout funnel. Each site is built for simplicity, with particular emphasis on a straight-forward customer experience and maximum site conversion. This concept has been utilized as the transactional platform for several high-profile single product launches including releases from Comedy Central’s The Colbert Report, Nickelodeon's Invader Zimm, as well as MTV’s Jersey Shore, and Daria.

“There couldn’t be a better time for Dave to join DNA’s Board of Advisors,” said Ranjit Mulgaonkar, President and CEO of DNA Response, Inc. “Our team is excited with anticipation of the release of the second phase of the ECOM2TM platform, which will enable DNA to create highly optimized and focused single page e-commerce websites. Each single page website will be designed and deployed based on channel requirements for optimal performance. The single page concept and technology solution for building such pages are in high demand with affiliate networks and thousands of affiliates, as well as Direct Response, search engines, and traditional marketing channels.”

“It is fascinating to join this young and booming company during such exciting time,” mentioned David Prenske. “DNA’s technology is exactly what’s necessary to revive an ailing Direct Response industry, which desperately needs a comprehensive one-stop solution for order processing, credit card billing and fulfillment. The new single-page building tool, and the added dimension of incredible direct-to-consumer marketing power it will bring, makes DNA’s platform truly ‘best of breed’ in DRTV e-commerce.”

About DNA Response: DNA Response, Inc. (DNA) provides turnkey e-commerce, online marketing, and order management services to companies in the $300 Billion direct response market. DNA clients sell products direct to consumers using TV, radio, print catalogs, web and mobile as their sales channels. DNA’s ECOM2TM platform utilizes state-of-the art cloud computing technologies and services to improve operational efficiency by reducing transaction costs, eliminating credit card declines, and lowering order cancellations and product returns, while simultaneously increasing online revenue for our clients. DNA provides universal order management for processing orders in real time from all the sales channels with full visibility to the business for the clients. DNA generates incremental revenues and helps build a brand for our clients by providing comprehensive e-commerce and online marketing services.

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Natasha Kocharov
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