Gleanster and Zuberance to Host Oct 26 Webinar on 'Turning Fans and Followers into Brand Advocates'

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Gleanster, the market research and advisory firm, and Zuberance, the social media marketing company driving millions of Social Recommendations, will host a free, interactive webinar on Wednesday, October 26, 2011 at 11am PST/2pm EST on “Turning Fans and Followers into Brand Advocates.”

Zuberance and Gleanster to Host Oct 26 Webinar on "Turning Fans and Followers into Brand Advocates"

Getting more fans and followers is great. Finding your Brand Advocates and energizing them to generate Social Recommendations is even better.

Gleanster, the market research and advisory firm, and Zuberance, the social media marketing company driving millions of Social Recommendations, will host a free, interactive webinar on Wednesday, October 26, 2011 at 11am PST/2pm EST on “Turning Fans and Followers into Brand Advocates.”

Getting more fans and followers is great. Finding your Brand Advocates and energizing them to generate Social Recommendations is even better.

Many marketers today are focused on building their social following on Facebook, Twitter, and other channels. However, clicking a ubiquitous “Like” or “Follow” button is the lowest common denominator when it comes to showing brand affinity. To gain true social marketing value, companies should identify their most enthusiastic fans and followers (AKA Brand Advocates) and energize them to share recommendations to their social networks. That’s exactly what Top Performers are doing, according to new Gleanster research. How they’re doing it, what technologies, business processes, and organizational resources they’re implementing, what metrics they’re using to track and measure success, and what specific business benefits they’re deriving as a result of their efforts are the focus of this webinar.

Register for the webinar and learn how to:

  •     Identify your Brand Advocates amongst your fans and followers
  •     Turn likes into leads
  •     Reduce customer acquisition costs via your fans and followers
  •     Energize your fans to generate social recommendations

Register now

This webinar will be sure to fill up fast. Register now at: http://bit.ly/1026PR. Join the conversation on Twitter using #LikestoLeads.

About the Presenters

Umang Shah, Social Strategist, Microsoft

Umang Shah is a Social Strategist at Microsoft, responsible for engaging customers and partners in the US Small and Midsize Business market. Prior to Microsoft, he founded Cubed Consulting, a small Integrated Marketing consultancy providing services to emerging and evolving businesses in the San Francisco Bay Area. During his time at the Xerox Corporation, Umang became a recognized Thought Leader in Customer Marketing and Social Media. He led a Digital Marketing Team (unofficially) tasked with “making Xerox cool again” through the creative application of emergent technologies. Umang has served as the Social Media Strategy Advisor to VC Taskforce and was also responsible for launching innovative Customer Marketing programs for BEA Systems and VMware. Umang is currently based in Bellevue, WA.

Jeff Zabin, Research Director, Gleanster

Jeff Zabin is research director at Gleanster, where his coverage includes social media marketing and monitoring. Until December 2009, he served as vice president and research fellow at Aberdeen Group. Zabin is the author of two bestselling business books: The Seven Steps to Nirvana and Precision Marketing. He has written more than a hundred influential articles in leading trade magazines as well as dozens of popular industry reports. Prior to joining Aberdeen in 2007, Zabin headed up product marketing and led the thought leadership program for the Global Marketing Solutions division of Fair Isaac (FICO) and served as vice president of marketing at Seurat Company, which was acquired by FICO in 2003. Zabin began his career in educational publishing, at Houghton Mifflin, and later served as a Peace Corps volunteer in rural Bolivia. He is a graduate of the University of Wisconsin-Madison.

Rob Fuggetta, Founder/CEO, Zuberance

Rob Fuggetta, the founder and CEO of Zuberance, has more than 20 years of experience in Word of Mouth marketing. His WOM strategies have created marketing success for Apple, Intuit, Norton, and many others. Fuggetta is a frequent speaker and author of an upcoming book, "Energize! How to Turn Social Media & Word of Mouth into Sales by Energizing Brand Advocates."

About Gleanster

Gleanster is a market research and advisory services firm. We benchmark best practices in technology-enabled business initiatives, delivering actionable insights that allow companies to make smart business decisions and match their needs with vendor solutions. Gleanster is backed by two private equity investment partners: Synetro Capital, based in Chicago, Illinois, and 1in10 Ventures, based in the Silicon Valley, California. The company is headquartered in Evanston, Illinois.

About Zuberance

Zuberance is an award-winning social media marketing company that is powering millions of Social Recommendations on Facebook, Twitter, LinkedIn, shopping sites, and more by energizing authentic Brand Advocates. Zuberance’s investors include Emergence Capital Partners, Canaan Partners, and Correlation Ventures. Zuberance is a member of the Word of Mouth Marketing Association (WOMMA.) To learn more about Zuberance, visit http://www.zuberance.com, call 866-967-9746, or follow us on Twitter @zuberance.

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