Xenna Footcare CEO Highlights Stress-Reducing Benefits of Foot Massage

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As the American Massage Therapy Association® (AMTA) marks its 15th annual National Massage Therapy Awareness Week on October 23, consumers are adding massage therapy into their regular health maintenance routine at unprecedented rates. Carol J. Buck, CEO of Xenna Corporation (http://www.xenna.com), a distributor of natural foot care products nationwide, says, “Foot massage is among the most requested services provided by massage therapists. For those with dry, cracked feet, both therapists and consumers need to look to products that can alleviate dry skin on feet and toes in order to achieve the full benefits of foot massage."

Consumers are adding massage therapy into their regular health maintenance routine at unprecedented rates, according to the American Massage Therapy Association®. Foot massage is one of the most requested massage services.

Carol J. Buck, CEO of Xenna Corporation (http://www.xenna.com), a distributor of natural foot care products nationwide, says, “I find foot massage particularly relaxing after a day on my feet. The Japanese have incorporated foot massage clinics into their shopping malls and they are well attended by tired shoppers who can make ‘walk in’ appointments. While pedicure spas are common in USA malls, retail spas in the Far East focus more on reflexology and foot massage.”

Massaging the feet is a major way to alleviate stress and bring about a deep state of relaxation.
An important point situated on both feet is the solar plexus reflex. The solar plexus actually stores stress. According to experts, when the solar plexus point is pressed on during massage, stress is released and the whole body is renewed.

“But the fact is,” comments Buck, “ many therapists encounter people whose feet are dry and cracked. In those cases, massage therapists and consumers need to look to products that can alleviate dry skin on feet and toes in order to achieve the full benefit of the massage.”

Xenna's diabetic-friendly CalleX® Ointment is sold in drug and grocery stores as a natural, effective solution to the problem of dry, feet. Buck says, “The thing that makes CalleX Ointment different than other products for dry feet is that it's formulated with natural enzymes and is free of potentially-irritating acids, parabens, preservatives and lanolin.”

CalleX Ointment’s unique enzyme formula helps thin and soften hardened, thickened skin and remove dry, cracked, or scaly buildup, while leaving normal skin unaffected. CalleX is also a humectant for dry feet by holding in the skin's moisture and requires no scraping.

The results of a four-week, in-use evaluation of acid-free CalleX Ointment which included diabetics confirmed that CalleX Ointment effectively exfoliates dry, flaking or cracked skin on soles and heels.

The Xenna founder and CEO also believes that the mood-enhancing benefits of an at-home foot massage can’t be underestimated. “You just need to find a willing partner; and usually return the favor.”

After just a few weeks of daily application those with dry, cracked heels find feet smoother, moisturized and baby-soft.

A $4 rebate coupon for CalleX Ointment downloadable at http://www.callexointment.com. Like all Xenna products Callex Ointment is 100% money-back guaranteed.

CalleX Ointment is available in the footcare aisle at Walgreens, Rite Aid, Kinney Drugs, Kerr Drug, Stop & Shop and many Medicine Shoppes. CalleX is also available for purchase online at http://www.drugstore.com and http://www.CallexOintment.com.

For those too embarrassed by discolored toenails to visit a spa for enjoy a home foot massage, Xenna developed natural NonyX® Nail Gel for clear, healthy-looking toenails. NonyX is also found in the foot care aisle of leading drug chains and Walmart. For more information on NonyX and store locations, visit http://www.nonyx.com.

All Xenna products, including those for hair care, are biodegradable, contain no animal byproducts and are not tested on animals. For more information about Xenna products, go to http://www.xenna.com, or call 800-368-6003.

About Xenna: Based in Princeton, NJ, Xenna’s mission is to provide innovative solutions in personal care. Reflecting the success of that mission, the company was a recipient of the TOP 50 Research Facilities Award in 2006.

Xenna is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 during business hours, Monday through Friday Eastern Time).

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Carol J. Buck
Xenna Corporation
(800) 368-6003
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