Nanocrowd Delivers Personalized Movie Channels on iPad - No Login, No Hassle

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In less than 30 seconds, users get a list of movies they'll enjoy watching

Today, Nanocrowd launched the first iPad movie-search application that helps users find and instantly watch movies in less than 30 seconds. Users simply enter one favorite movie to get several channels full of movies they can watch on their iPad -- without requiring detailed user profile information or making users rate movies.

“When I needed a movie for a party, Nanocrowd delivered,” said Mariette Wharton. “By entering just one movie title, I discovered an entire channel full of movies available to watch instantly – many I had never considered but that suited the varied needs we had.”

Finding a movie is fun and hassle-free
Online content is growing fast, but it's getting harder to find and choose new movies. Nanocrowd makes it almost as much fun to look for a movie as to watch one, and users are pleasantly surprised by how easy it is to find lots of movies they want to watch.

"With Nanocrowd, users can spend their time watching movies instead of filling out profile data and rating movies,” said Roderic March, CEO. “Simply enter a favorite movie and in less than 30 seconds, users get several channels full of movies they want to watch.”

Understanding movie tastes
Nanocrowd developed Reaction Mapping™ technology to analyze the words viewers use to describe their reactions to movies. Analyzing these words allows Nanocrowd to understand not only what movies people enjoy, but also why they enjoy them. Understanding why is crucial because movies evoke a variety of feelings and emotions that are complex and can’t be captured by ratings or rental histories.

Watching movies instantly is a click away
Every movie in the Nanocrowd movie search app is available to watch instantly on an iPad from sites like Netflix and YouTube (with more sites planned). The Nanocrowd movie-search application is available today at search.nanocrowd.com.

About Nanocrowd
Nanocrowd provides a popular media search platform based on Web 2.0 content, using Reaction Mapping, an innovative method for analyzing the insights and reactions contained in online comments about popular media. Visit http://www.nanocrowd.com.

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Laura Torres
Nanocrowd, Inc.
(415) 294-1590
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