The service draws upon the insight of SEO consultants, PPC managers, social media experts and business advisers in order to bring clients a customised strategy.
(PRWEB UK) 25 October 2011
SEO Positive Limited, arguably the UK’s most innovative search engine optimisation firm, has recently identified a gap in the online marketing sector and is proud to announce the arrival of their brand new bespoke reputation management services.
70% of all online shoppers carry out research into the company they wish to employ, and the majority of these individuals will turn to the search engines to do so. SEO has been proven to boost a website’s exposure within any of the major search engines but what if business owners find that bad reviews or negative feedback about their company have also been pushing their way to prominent first-page positions? If users stumble across this bad press it will ultimately ruin that essential first impression and they will simply head over to a competitor’s site instead. This is where reputation management comes into play; it’s the art of controlling a company’s exposure and ensuring that any unflattering feedback is out of view.
This is why the launch of SEO Positive’s specialist reputation management division is so important. Director Ben Austin has been quick to explain the justification behind the decision to incorporate online reputation management into his company:
“We found that we were receiving calls from businesses all over the UK who were shocked and appalled to find that there were such damaging articles littering the search engines and sitting next to their optimised pages. Many of these businesses were investing heavily in SEO but their efforts were being counteracted by the bad press that was also showing up in front of their consumers’ faces. If this does happen, there is no set way of dealing with it. The strategy we will use to beat down the negative reviews depends on the type of company and the extent of the damage. Companies shouldn’t underestimate the power of the first impression and should get in touch with us as soon as possible if they think work can be done to improve the perception of their business on the web”.
The service draws upon the insight of SEO consultants, PPC managers, social media experts and business advisers in order to bring clients a customised strategy that will eventually knock down damaging articles and replace them with carefully crafted internal pages, social profiles, business directories, positive reviews and more. However, reputation management is not a one-size-fits-all service and relies on the experience and intuition of the professionals involved.
SEO Positive is also quick to advise company owners not to try to rectify the bad press themselves but to act fast if they believe their profit margins are suffering as a result of a less than impressive online reputation. While many shrewd businessmen may be tempted to save money by taking on the mammoth task of reputation management themselves, the job can be overwhelming and any mistakes might result in further damage to online marketing campaigns. The team behind the marketing firm have worked hard to keep their prices down and can offer affordable options for smaller businesses or advanced packages for larger corporations so that the needs of every business are addressed.
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.