New business-to-business deals website is the world’s first guaranteed marketing solution

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The launch of Blue Square Deals spells the beginning of a new era in risk-free marketing which may prove to be the most effective method of business-to-business marketing currently available.

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Deal marketing has become extremely popular over the last 2 years within the business to consumer sector, but what about the business to business marketplace?

So far, many businesses have not been able to take advantage of this marketing phenomenon, as it has only been available for consumer focussed products and services. The launch of Blue Square Deals website,, means that business-to-business companies now also have the ability to market their products and services in a new, exciting and innovative way.

“The success of deals marketing within the business-to-consumer market has highlighted the readiness of people to snap up a bargain. Perhaps the most stimulating factor for this is the current poor economy,” says Blue Square Deals Managing Director, Neil de Villiers. “Business buyers will naturally follow the same tendencies when purchasing, especially during a recession, and this opens the door for many companies who are willing to offer one of their products or services at a significant discount, in order to attract new customers.”

Unlike other deal marketing companies that sell vouchers, Blue Square Deals has created a business-friendly marketplace. Standard business transactions have been incorporated (i.e. Sales Orders, Purchase Orders, Sales Invoices, etc.) to ensure simplicity of use for customers and vendors.

A further safety net has been built into the system: Escrow. This means that Blue Square Deals will accept the payment from the customer, but will hold the payment until the vendor is in the position to invoice for the goods or services. At an economic time where most businesses are stretching their payment terms out further and further, this method ensures that the vendors will be able to receive their payments within a few days, rather than months.

The most attractive feature about deal marketing is that it is free to set up, meaning it is totally risk-free. Commission fees are payable but only on completed sales. Since there are no hidden or up-front fees involved, if no sale is made, no fee is paid. This makes deal marketing with Blue Square Deals 100% guaranteed, and potentially the most effective method of marketing currently available.


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Neil de Villiers
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