Motives® By Loren Ridinger and Earlier.Org Have Joined Forces In The Fight Against Breast Cancer

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Help us get there. Earlier. Sooner. Now.

Market America ( and SHOP.COM ( announced today that they have joined forces with ( in the fight against breast cancer. A portion of each sale of Motives® by Loren Ridinger’s Collagen Core Lipstick in Inspired, Motives® Mineral Lipstick in Brilliant and Isotonix® OPC-3 Beauty Blend will be donated to to assist in funding critical breast cancer research. Both organizations are committed to raising funds to prevent this deadly disease, which affect millions of women a year—all throughout the world.

“Not only will this be a generous financial contribution, but also this opportunity provides a venue to share the need for creating a biological test to detect breast cancer earlier”, says Martha Kaley, Founder of “Realizing that most breast cancer is in the body 5 to 8 years before it can be detected with current methods helps us understand the imperativeness of the research that is supported by We are very appreciative of these gifts,” said Kaley.

Since its founding in 1995, has worked and focused solely on earlier detection of breast cancer as opposed to focusing on a cure for the disease. Earlier detection may prevent invasive surgery, minimize treatment and dramatically increase survival chances. The organization’s single mission is to direct as many funds as possible, as quickly as possible, to research; in hopes to establish an innovative biological test to detect breast cancer earlier. believes identifying breast cancer at its earliest stages is the best way to allow women who’ve been diagnosed with this disease to not just live - but to live longer, healthier, more fulfilling lives.

In addition to the monetary contribution to , Market America/SHOP.COM paid tribute to four Shop Consultants and one Market America Employee; all of whom are breast cancer survivors. These remarkable women were treated to a day of pampering and shared their stories of how they battled and defeated breast cancer. Their journey was all the same, each story quite different. These survivors stories are available at

The single mission at, also known as Friends for An Earlier Breast Cancer Test, is the discovery of an innovative biological test to detect breast cancer earlier. Most breast cancer is in the body five to eight years before it can be detected through current methods. Earlier detection may prevent invasive surgery, minimize treatment and dramatically increase survival chances.

Market America is a product brokerage and Internet marketing company that specializes in One-to-One Marketing. With more than three million customers and 180,000 Shop Consultants worldwide, the company has generated over $3.8 billion in accumulated retail sales. Headquartered in Greensboro, NC – the company was founded in 1992 by president and CEO JR Ridinger and employs over 700 people globally with international operations in the United States, Canada, Taiwan, Hong Kong, Australia, Philippines and United Kingdom. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people – creating the ultimate online shopping destination. More information is available at, (

SHOP MA, Inc. runs the comparison shopping engine, SHOP.COM, designed to meet the shopping needs of the consumer and the business needs of merchants. Leveraging the features of our patented OneCart®, along with extensive partner marketplace integration, and thousands of pages of unique shopping-centric editorial, SHOP.COM helps customers "Shop Smart, Save Big" across thousands of online stores. SHOP.COM also powers ShopCompanion, a comprehensive directory of online and brick-and-mortar stores, and The Shopping Vine (, a shopping blog network. For more information, please visit (


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Kay Stone
Market America
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