Ifbyphone® Introduces ‘MyLeadResponder’ to Address Gap Between Web Inquiries and Sales Follow Up

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New voice-based marketing automation application enables companies to convert more leads into sales; staff is instantly notified of a web inquiry and can then instantly connect with the lead on the phone.

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Ifbyphone®, the leader in voice-based marketing automation, announced today the launch of MyLeadResponder. As the newest component in Ifbyphone’s suite of services, MyLeadResponder solves the problem created when a prospect completes a web form, and then waits hours to receive a follow up. During that time gap, consumers move on to competitors or lose interest, killing the sale.

According to Harvard Business Review, firms that contacted potential customers within an hour of receiving a query were nearly seven times more likely to qualify the lead as those that contacted the customer an hour later—and more than 60 times as likely as companies that waited 24 hours or longer. Despite these findings, 63 percent of companies failed to respond in that golden hour. Twenty-four percent waited more than a day, and 23 percent didn’t respond at all.

“In general, email is not a real-time communication tool,” said Irv Shapiro, CEO of Ifbyphone. “It’s a fine channel for many conversations, but when it comes to initial contact, rapid response is critical. We found that sales representatives were interested in these leads, but their attention was elsewhere - driving to a sales call, tackling a report, or even responding to other emails. They weren’t prioritizing and many times weren’t even aware of all the leads sitting in their inbox.”

MyLeadResponder leverages Ifbyphone’s advanced voice-based marketing automation platform to instantly find and connect a sales person with the lead. When a web form is submitted or an email sent, the system is designed to immediately call and alert a specified sales team member. Ifbyphone’s Find Me application can also be enabled to better route phone calls across a sales team and ensure that a live contact is reached.

Once connected, MyLeadResponder relays the information from the form by reading it to the company representative. The sales person can then say, “yes” into the phone to instantly connect with the prospect. In this way, the sales team member can be talking with a prospect moments after that person has expressed interest in a company’s products or services.

With no programming required to implement, MyLeadResponder is easy to use on any site. Ifbyphone issues special email addresses to be placed on a company’s web forms. When the form is completed the lead is still emailed to the company, but the advanced voice-interaction process is also triggered so sales staff can immediately follow-up on leads.

“We needed to make this is as easy as possible to implement, so we didn’t want our customers to have to do any programming,” said Shapiro. “Every company with a web form understands how to route that information to an email address, so we chose to use this easy method. For businesses, it’s as simple as adding an email address to their web form.”

This simple implementation also gives users new advanced metrics on their leads. MyLeadResponder generates reports not only on the form and email completions, but also on all the advanced call metrics created when the sales team connects with leads over the phone. Users gain insight into call duration, frequency, and even which sales representative is performing best. MyLeadResponder is integrated into the full Ifbyphone platform giving marketers the global insights needed to assess campaign effectiveness across multiple channels.

“The sooner companies respond to their potential customers, the more likely they are to close a sale,” Shapiro said. “MyLeadResponder is the tool that helps convert more leads into sales. It’s simple to use, it works effectively, and users can show measureable results. We are very excited to launch.”

For more information about MyLeadResponder, visit http://public.ifbyphone.com/services/myleadresponder/.

To learn more about Ifbyphone’s suite of voice-based marketing automation services, including Call Tracking, Lead Capture, Lead Scoring, Hosted IVR, Lead Response, Lead Nurturing, Customer Notifications and analytics visit http://www.ifbyphone.com.

About Ifbyphone®
Ifbyphone is the leading voice-based marketing automation platform that manages, measures and automates voice interactions in the marketing process — including lead capture, lead nurturing, lead routing, and lead analysis. The Ifbyphone suite is a set of software-as-a-service applications implemented easily across an organization for better decision making and improving interactions across the customer lifecycle. Companies of all sizes and across all industries use the Ifbyphone platform, including health care, real estate, home services, and a variety of marketing applications.


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Lauren Eichmann
Walker Sands Communications
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