Choice Hotels Licenses APT’s Test & Learn Management System

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Choice Hotels® will use APT’s solution to test strategic and tactical initiatives across more than 6,000 hotels.

Applied Predictive Technologies (APT) announced today that Choice Hotels International, Inc., one of the largest and most successful lodging companies in the world, has signed an agreement to license APT's Test & Learn Management System. Choice Hotels® will use APT’s solution to test strategic and tactical initiatives across more than 6,000 hotels.

With this agreement, Choice Hotels joins industry-leading companies, such as InterContinental Hotels Group, Darden Restaurants, Chico’s, and Publix – who use APT’s Test & Learn solution to evaluate a wide range of decisions regarding marketing, brand offerings, and capital investments.

“The hotel business is dramatically changing with the advent of new technology, new industry participants and new channels for booking hotels,” said Bill Carlson, Senior Vice President of Performance Analytics at Choice Hotels. “This new environment provides great opportunities but potential risks/costs as well. Now more than ever, it is critical for us to precisely allocate marketing, capital, and promotional resources in order to generate maximum profitability for Choice Hotels and its licensees. APT’s ability to accurately predict the impact of various decisions helps us foster confidence before rolling out strategic ideas in the quickly changing hospitality industry.”

“Choice Hotels franchises some of the largest hotel brands in the world," said Maryam Wehe, Senior Vice President of APT. “We look forward to working with the Choice Hotels team as they continue to innovate and bring a high level of satisfaction to their customers.”

Please visit http://www.predictivetechnologies.com to learn more about APT.

About Choice Hotels International
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 490,000 rooms, in the United States and more than 30 other countries and territories. As of June 30, 2011, more than 450 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 37,000 rooms, and approximately 100 hotels, representing approximately 8,700 rooms, were under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company's Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels. Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at http://www.choicehotels.com

About Applied Predictive Technologies
Applied Predictive Technologies (APT) is the world leader in helping organizations harness the potential of Test & Learn, a powerful fact-based approach for choosing, targeting, and tailoring strategic and tactical actions for maximum impact and profitability. More than 50 Global 2000 leaders have licensed APT's solutions, including Starbucks, Kraft, Wells Fargo, Holiday Inn, Staples, Lowe's, Victoria's Secret, Food Lion, and Toronto Dominion. APT has offices in London, San Francisco, Taipei, and Washington, D.C. Learn more about APT at: http://www.predictivetechnologies.com

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