Verticality UK Streamlines Sales and Marketing with Sugar Professional

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Leading IT Recruitment Company increases its sales leads and sources and reduces operating costs by 30 per cent by replacing with Sugar Professional

SugarCRM, the world's fastest growing customer relationship management (CRM) company, today announced that Verticality, a leading IT recruitment consultancy with clients across the UK and Europe, has successfully implemented Sugar Professional to increase its primary business activities through sales and marketing automation and to leverage Sugar’s social integration with LinkedIn. Since replacing with Sugar Professional, Verticality has gained a substantial increase in its sales leads and sources, resulting in a 30 per cent savings to its annual operating costs.

“As the heartbeat of our business, Sugar has really enabled us to be more fluid and successful,” said Rob de Main, Director of Verticality. “It is a very reliable system and that gives us peace of mind.”

Sugar Professional is a solution that simplifies how businesses organise and track people, companies and sales opportunities. The integration of the software was completed with the help of EnableIT, Sugar’s gold-level solutions partner.

After evaluating the performance of its previous software,, Verticality realised it lacked the flexibility to customise its solution without incurring additional costly charges. The company switched to Sugar Professional to benefit from its intuitive user-interface, flexibility and cost-effectiveness. The software was also singled out for its advanced reporting capabilities, which could provide Verticality with the visibility needed to determine on-going business strategy and growth.

Sugar’s dynamic reporting functions have improved Verticality’s business development, providing the management team with a dynamic, accurate insight into its KPIs and sales strategies. This has helped Verticality reduce the time devoted to its annual business planning and review process by 32 per cent.

With sales automation in Sugar, Verticality has gained the ability to generate, identify and qualify leads to track sales progress and pipeline opportunities. Sugar Professional also has customised fields so sales team can quickly identify details for each job position such as salary, company and experience level.

With customised modules that link available job positions to related accounts, Verticality is able to analyse the business opportunities generated from each listed position. In addition, Sugar Professional is also used as a valuable marketing automation tool.

Verticality has integrated its Sugar solution with EnableIT’s email system to manage its email marketing programs. With its improved marketing automation, Verticality increased its email campaigns from a minimal number of campaigns to 15 to 20 campaigns per month. “With Sugar Professional, our email marketing campaigns have become more intelligent and successful,” says de Main. ” We now have a better understanding of how to manage our campaigns for more successful results.”

Verticality plans to deepen its Sugar integrations and further customise its solution. “We want to integrate mobile features for the iPhone, iPad and BlackBerry.” de Main explains, “We currently have LinkedIn integration, but we’re also looking forward to embracing SugarCRM’s social media features.”

Rob de Main will be outlining his company’s use of social media and CRM at the Social Business Roadshow to be held at IBM’s South Bank offices on 2nd November, 2011.

About Verticality Ltd.
Verticality is an IT, sales and marketing Recruitment Consultancy servicing a European client base - predominantly software vendors. We were established in 1999 to assist companies developing and utilising software using market-leading technologies. We have the team and the infrastructure to deliver responsive, dedicated recruitment solutions, tailored specifically to our clients’ requirements. Ultimately our aim is to leave our clients free to attend what really matters, their business.

About EnableIT Technologies
EnableIT SugarUK is the oldest SugarCRM Partner in Europe and was named as SugarCRM’s Top Performing EMEA Partner for 2010/11. Focusing solely on SugarCRM, they are one of a select few partners worldwide who are able to provide the full range of services for all editions of SugarCRM from within their own organisation with nothing being outsourced or hosted in third party datacentres. From licensing to fully hosted solutions, consultancy and data migration to training, custom development to support they offer it all, with all services being provided by their own UK team and their fully hosted solutions being located in their own datacentres in the UK. From single user start-up companies to multi-national organisations, they have proven their ability to implement SugarCRM within any sized organisation. Their customers include Toshiba, Samsung, MergerMarkets, Co-operatives UK and G4S.
For more information, visit

About SugarCRM
SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognised for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact(at)sugarcrm(dot)com, or visit

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Martha de Monclin
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