BB Direct Digital Division to Sponsor Charity Event 'Take Stock in Children' 5K Walk/Run

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BB Direct to sponsor charity event Take Stock in Children 5K Walk/Run by promoting the event via broadcast email. Their strategy is to drive early online registration to local Take Stock In Children chapter in Lee County Florida.

we’re also going to be measuring how online registered runners compare to the race results of the “day of” runners

BB Direct, provider of direct marketing solutions to the reseller industry, has dedicated time and resources to promoting the first annual charity event, Take Stake In Children 5K Walk/Run, taking place on Saturday morning, November 19th, 2011. Between now and November 19th, they will orchestrate a multi-flight email campaign targeting potential race participants of Lee County, FL. By design, this campaign, promotes participation, builds a database, and raises awareness of the Lee County School Foundation and its active participation to state level Take Stock in Children.

President of BB Direct, Brian Berg, says, “This is a great event for all people of all ages. During the two weeks, we’ll be broadcasting over 190,000 emails to attract runners within Lee County, and invite them to register before the race. In addition to response, we’re also going to be measuring how online registered runners compare to the race results of the “day of” runners.”

BB Direct is careful to use only opt-in email addresses and, as always, adheres to the strict rules governing digital marketing. Berg adds, “With direct email campaigning, targeting the right audience is just as important as how the emails are sent out.”

BB Direct is the leading provider of mailing lists, database enhancement and hygiene services to the direct marketing industry. They serve the list broker community as well as a host of other value added resellers. BB Direct is headquartered in Cape Coral, Florida. They can be reached by calling 866-501-6273, or visiting them at


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