Houston’s Newest TCBY Showcases New Direction for the Company

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Houston’s newest and first self-serve TCBY celebrated its recent opening and raised $2700 to fight cancer.

Houston’s newest and first self-serve TCBY celebrated its recent opening with a ribbon cutting ceremony, attended by members of the Northwest Houston Chamber of Commerce.

“The new store moves away from the traditional stores, with new décor, new way of serving and healthier frozen yogurt,” says co-owner, Jeremy Roy.

The new store, in Champions Forest Plaza, 5508 FM 1960, has a more modern feel with new furniture style, colors and accents and offers self-serve frozen yogurt. “The customer fills up their cup, add their toppings then servings are weighed at the end,” Roy says, “as opposed to the old counter style service.”

TCBY is not only in the process of creating a new look in the stores with new colors and designs, but has also revamped its frozen yogurt and now offers Super Fro-Yo, a new classification of frozen yogurt containing a special combination of nutrients. “TCBY is the only frozen yogurt that currently contains at least seven live active cultures, to improve overall health,” Roy says. The yogurt also contains fiber, vitamin D, calcium and four grams of protein.

Roy says he and his partners are also dedicated to the health of the community and hosted an all-day fundraiser to benefit the Susan G. Koman Foundation of Houston on Thursday, October 20, 2011 at the new Champions Forest Plaza location. The event raised $2700 and all proceeds are going directly to the Susan G. Koman Foundation of Houston.

Jeremy Roy, co-owner, says hosting a fundraiser right out of the gate was an easy decision. “We have a family friend and neighbor, Melissa Wellmann, who was diagnosed and recently beat cancer; we held this fundraiser and made the donations in her honor.”

Roy and his partners believe fundraisers and events that affect the people around their business are essential to being part of a neighborhood, “As business owners, we are thrilled to be in this awesome location, but we truly want to become part of the local community.”

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