The King and Prince Beach and Golf Resort Launches New Website

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St. Louis based web design, web development and web marketing company, The Net Impact, fully redesigned The King and Prince Beach and Golf Resort’s website and updated their brand identity.

The King and Prince homepage web design

Preview of The King and Prince Resort's new website design

We couldn’t be more pleased with the new website, new mobile site and the consistency that we helped bring to (The King and Prince Resort's) branding efforts.

The King and Prince Beach and Golf Resort on St. Simon's Island just got a new digital look, with a fully redesigned website, fresh logo, updated blog design, new email signature and new mobile website. St. Louis web design and web marketing company, The Net Impact, redesigned the websites, blog and email signature to maintain brand consistency. To facilitate easier website updating and improve search engine optimization, The Net Impact also implemented the Auctori™ content management system behind the new website design.

Since the worldwide mobile market is growing exponentially, The King and Prince requested that The Net Impact create a mobile version of their website too. Mobile websites typically highlight key landing pages and website features that users might search for on their phones. This saves mobile searchers the hassle of trying to read a standard website designed for a large computer monitor on a small device.

"We got to know a lot about The King and Prince while working on this project,” said Mandy Christanell, Creative Director at The Net Impact. “We learned how their visitors search for their brand and what compels them to book a room, we learned how those visitors relate to the brand and ultimately we got to influence the look and feel of that brand. It was a big responsibility, but we couldn’t be more pleased with the new website, new mobile site and the consistency that we helped bring to their branding efforts."

The most important goal of the new website design and branding elements was to maintain the resort’s original spirit and keep the history alive. One of the most intriguing features on the new website is a collection of original photographs that illustrate the resort’s evolution throughout the years.

“We really wanted a fresh new website design while also maintaining the unique character of the resort,” said Bud St. Pierre, Director of Sales and Marketing for The King and Prince. “But we also wanted more than just a good design, we wanted a user-friendly website with easy navigation, and that’s exactly what we got! That’s been our experience working with The Net Impact. They really listen to what we want and they exceed our expectations time and time again.”

The Net Impact also manages Pay Per Click campaigns and other web marketing projects for The King and Prince.

About The Net Impact®
The Net Impact, an Internet marketing and web development and design firm, is a division of Unidev®. Since 1997, The Net Impact has been a web development leader empowering clients with highly creative search engine friendly websites. Professional services encompass search engine and Internet marketing solutions, Internet strategy development, training and seminars and web design. For more information on The Net Impact, please visit, or call (636) 458-7772.

About The King and Prince Beach and Golf Resort
The King and Prince Beach and Golf Resort opened as The King and Prince Club in 1935, a seaside dance club on St. Simon’s Island in Georgia. During World War II, The King and Prince served as a naval coast-watching and training facility, reopening in 1947 as a popular Mediterranean-style resort. Today the prestigious beach and golf resort is listed as a Historic Hotel of America, offering amenities like on-site dining, golf, pools, massage therapies, tennis courts and exercise facilities. The King and Prince is the perfect get-a-way for a family vacation, special occasion or a professional business meeting. The King and Prince resort is dedicated to providing superior guest service, outstanding accommodations, and unrivaled Southern hospitality. To book a spacious room, cozy beach villa or luxurious resort residence visit or call (800) 342-0212.


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Elizabeth Maritz
The Net Impact
636.424.4424 161
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