Patron Technology Releases PatronManager CRM Update

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Patron Technology and its partner salesforce.com announce new client and user features in the latest release of PatronManager CRM.

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Patron Technology, in combination with its partner salesforce.com, has released its newest version of PatronManager CRM, the company’s world-class and affordable web-based system for the arts that integrates box office functionality with a complete customer relationship management (CRM) system.

Designed to respond to the needs of both the customer and the arts organizations that use PatronManager CRM for their ticketing, subscriptions, fundraising, e-mail marketing, and donor and contact management, the new features focus on improving clients’ collaboration with their customers and integrating social media into their administrative, day-to-day operations as well as enhancing the public’s ticket buying and donation experience. Among the new features are the following:

  • Social Contacts: An organization can place social media information on the contact records of customers and prospects. Now PatronManager CRM users will see icons for LinkedIn, Facebook, and Twitter and can click on each one and see the relevant information about the contact. With this added social intelligence managers will have insight about what’s most important to their contact and build a stronger and more productive relationship.
  • “Who’s Sitting in This Seat”: This feature allows any organization user, from the Box Office Manager, the Development Officer, to the Marketing Director to use a seat map and hover over any ticket buyer’s seat to see complete contact information and history as well as the order details for that patron.
  • New Video Tutorials, “One-Click” Reporting, and Donation Management Improvements: These are a few of the other new features in this latest release.

Patron Technology regularly releases new upgrades to PatronManager CRM. Summing up the process, Michelle Paul, Product Manager for Patron Technology, says: “I spend a lot of time talking with clients about their needs, and our goal for each PatronManager CRM release is to combine items on our clients’ wish list with innovative new features and our own forward-thinking ideas.”

ABOUT PATRON TECHNOLOGY: Patron Technology strives to revolutionize the arts industry by offering world-class customer relationship management (CRM) and e-mail marketing technology at a price that every organization can afford. Founded in 2001 by Eugene Carr, the New York City-based company is the leader in e-marketing technology for arts and non-profit organizations. The company’s PatronMail e-mail service is used by over 1,800 arts and cultural clients in all 50 states and eight countries overseas. Patron Technology is dedicated to educating the non-profit community about e-marketing. In the spring of 2011, Eugene Carr (CEO) and Michelle Paul (Product Manager) co-authored and published the book, Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century. In addition, the company presents a regular schedule of live e-marketing seminars across the country, monthly e-mail newsletters, blogs, and live educational webinars.

ABOUT PATRONMANAGER CRM: PatronManager CRM, launched in 2010, was developed in partnership with Salesforce.com and the Salesforce Foundation. PatronManager is a 100% cloud-based system that integrates box office services, fundraising, e-mail marketing, and staff collaboration, enabling organizations to put all their vital customer information in one place, accessible to the entire staff. With PatronManager CRM, organizations can sell more tickets, target their marketing and fundraising efforts more effectively, provide better customer service at the box office and beyond, and make their organization more efficient.

ABOUT EUGENE CARR: Eugene Carr, founder and CEO of Patron Technology, has been an innovator in the area of e-marketing for arts organizations for 15 years. In 1996, AOL invested in his first Internet company, CultureFinder.com, which became an award-winning nationwide arts calendar and online ticketing service. In 2001, Mr. Carr founded Patron Technology, and its PatronMail system is used by more than 1,800 institutions in all 50 states and eight foreign countries. PatronManager CRM, launched in June 2010, is an all-in-one web-based system built in partnership with Salesforce.com and the Salesforce Foundation that combines ticketing, subscriptions, fundraising, e-mail marketing, and staff collaboration. Mr. Carr co-authored with Michelle Paul Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, which was published in April 2011. He also writes the popular blog: Wired for Culture.

ABOUT MICHELLE PAUL: Michelle Paul, Product Manager for Patron Technology, oversees the technology development of the company's new products and services, and she is primarily responsible for guiding the development of PatronManager CRM, the company's integrated box office, fundraising, and e-mail system. She co-authored with Eugene Carr Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, published in April 2011. A close observer of social media trends, Michelle has been giving seminars on the topic since 2008, including sessions at Patron Technology's annual E-marketing E-mersion E-vent, the Arts Reach National Arts Marketing Conference, ELNYA, and the Arts & Business Council of New York, as well as Patron Technology's webinar series, "Facebook for Arts Organizations." Michelle is an ELNYA (Emerging Leaders of New York Arts) Fellow for 2011-12 and a graduate of Wesleyan University with a BA in Classics.

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