BlinkerActive Pairs Nick Carter With Crowdsourcing Site Indaba Music; A Whole New Audience Tunes in and Participates

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Beloved pop superstar’s album I’m Taking Off is re-imagined by a new demographic of fans.

BlinkerActive, the sister marketing agency of IRIS Distribution is thrilled to announce the release of Nick Carter’s album, I’m Taking Off: Relaunched & Remixed, out on November 15th, 2011. To create the album, BlinkerActive teamed Nick Carter up with Indaba Music to give remixers and fans worldwide an opportunity to collaborate on five songs from Carter’s studio release, I’m Taking Off.. While Carter’s primary online fan base are pop music fans that are18- 34 year old women as demonstrated by his 228,697 Facebook fans and 235,749 Twitter followers, his recent sold out tour with the Backstreet Boys also drew an older crowd who have appreciated the singer since his first album went gold in 2002. There were many sold out dates on the popular worldwide tour including one at Fenway Park in Boston. BlinkerActive and Indaba brought crowd sourcing into the picture, and I’m Taking Off was re-imagined by a network of producers tapping into a new fan base of over half a million musicians and remixers. On average across all five remix campaigns (one per song), over 21% of all remixers were older than 35 and over 55% were older than 25, clearly giving Carter’s album attention from an older crowd. There were more than 1,843 entrants and 530 submissions were received worldwide. The end result from this exposure was something brand new for Carter, an album comprised completely of remixes that blurs the genre line and appeals to a wide mass of pop and electronic music fans alike.

The following tracks will be included on the album:

-I'm Taking Off (DJ Kevin Larock Remix) – Grand Prize, by Kevin Larock (Rio Branco, Brazil)
-I'm Taking Off (Approaching Nirvana Remix) – Runner-Up, by Approaching Nirvana (Miami, FL)
-I'm Taking Off (B Sensei Remix edit) – Runner-Up, by B Sensei (Nancy, France)
-So Far Away (Romey B. Remix) – Grand Prize, by Romey B. (Bern, Switzerland)
-So Far Away (TinoK Dubai Remix) – Runner-Up, by TinoK (Edmonton, Canada)
-So Far Away (Michiel van Erp Remix) – Runner-Up, by Michiel van Erp (Zoetermeer, The Netherlands)
-Love Can't Wait (Stereothief Remix) – Grand Prize, by Eric de la Torre (Los Angeles, CA)
-Love Can't Wait (Maxwell B Superstar Remix) – Runner-Up, by Maxwell B (Guadalajara, Mexico)
-Not the Other Guy (Saulius V Remix) – Grand Prize, by Saulius V. (Dublin, Ireland)
-Not the Other Guy (Incorporated Elements Remix) – Runner-Up, by Incorporated Elements (Nashville, TN)
-Not the Other Guy (TonoVinco Remix) – Runner-Up, by Tono Vinco (Bratislava, Slovakia)
-Falling Down (Savacan extended club Remix) – Grand Prize, by SAVACAN Y. (Kawasaki City, Japan)
-Falling Down (Peaboo Remix) – Runner-Up, by Peaboo (Toronto, Canada)
-Falling Down (Final Conflict) – Runner-Up, by Final Conflict (London, UK)
-Just One Kiss (Dezzo & Tenenbaum Remix)
-Just One Kiss (Dezzo & Tenenbaum Remix edit)

The release of I’m Taking Off: Relaunched & Remixed coincides with Nick’s upcoming tour of Canada and Japan in November. A U.S. tour is also in the works.

About Nick Carter
Sparking his career at the tender age of 12-years-old, Nick Carter toured the globe for the past fourteen years with the group that made him an international pop superstar, Backstreet Boys. He released his debut solo album, Now or Never, in 2002, which became a certified gold record in both the U.S. and Canada. In 2004, Carter starred in horror film, The Hollow, a remake of film classic Sleepy Hollow. In 2007, Nick reunited with his Backstreet Boys brothers for a new album and tour. The highly anticipated world tour kicked off in early 2011 with fellow boy band sensation, New Kids on the Block. In the midst of the NKOTBSB tour, Nick released the first single off his second solo album, I’m Taking Off. The official U.S. release of Just One Kiss was followed by a live, solo performance on Lopez Tonight which left Nick a trending topic on social media phenomenon, Twitter. After more than a decade in the spotlight, Carter’s life, both personally and professionally, are continuously thriving and evolving.

About Indaba Music
Indaba Music pioneered the online music collaboration space, enabling anyone with internet access to connect with musicians from around the world to create, edit and mix studio-quality music online. Indaba Music then expanded to provide musicians with opportunities from iTunes distribution and other sales tools to remix contests, original song contests and commercial music licensing. Indaba Music’s community has over 600,000 members from 205 countries and territories.

About BlinkerActive
BlinkerActive provides strategic services to build brands and increase audience through music campaigns. . Clients include brands Electrolux, Scion/Toyota, Chandon Wines, Memorex, Stella Artois; record labels, EMI, Chemikal Underground, Ninja Tune, Surfdog, Mack Avenue, BYO Records and others
The company is based in San Francisco and New York City.


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Naomi Weisenberg
IRIS Distribution ** BlinkerActive
415 495 1588
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