Sunnyvale, CA (PRWEB) October 27, 2011
Modern day abolitionists attending Not For Sale Campaign’s Global Forum got the first taste of a new ready-to-drink iced tea line being developed by Headwaters Natural Products. Sarah Ferguson, Duchess of York, led a toast with HNP CEO Larry Wu and was joined onstage by NFS President Dave Batstone, MLB San Francisco Giants pitcher Jeremy Affeldt and singer Paul Colman.
Wu said, “Consumers want their beverages to do more than just taste good. We’re designing our tea to be refreshing and satisfying in heart and mind as well as your body. Consumers can be certain that buying this tea is doing more than quenching their thirst. We are ready to make conscious consumerism a reality in the tea aisle.”
The tea, to be launched in March 2012, is being formulated by Palo Hawken, the beverage innovator behind Bossa Nova Superfruit Juice and Zico Chocolate Coconut Water. Hawken commented, “It’s gratifying to work on a product that has a social mission at its heart. But make no mistake—this tea will be compelling on its own terms.”
The tea business is the first social enterprise incubated by nonprofit Not For Sale Campaign. Beverage industry veteran Larry Wu was recruited to found Headwaters Natural Products. As part of its charter, the company is committed to directing a percentage of revenues to support NFS projects and adheres to the NFS Code of Business Conduct. Headwaters will also source ingredients through supply chains certified for NFS’s zero tolerance for forced labor. Demand for botanicals used in the teas will also encourage the development of certified supply chains where they don’t yet exist.
Wu added, “Headwaters is forging a new path in the way nonprofits and for-profit businesses can partner for mutual benefit. By letting each organization concentrate on its expertise, sharing resources where appropriate, we multiply each other’s strengths, and that only increases the benefits upstream and downstream.”