Verious Publishes Free Guide to Adding “Social” Features to Mobile Apps

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The free, comprehensive Definitive Guide to Adding Social Features to Your Mobile Apps from Verious, Inc. is now available online at http://www.verious.com/marketplace/social-networking.php and is required reading for line-of-business managers, mobile application developers and publishers, and mobile application service providers who need to integrate social networking functionality into existing or new mobile apps. The Guide catalogues in detail over 30 pre-built mobile application components, mobile software development kits (SDKs), mobile open source libraries and mobile-ready application programming interfaces (APIs) for both iOS and Android environments.

Now Available to Line-of Business Managers and Developers on http://www.Verious.com

Verious, Inc. (http://www.Verious.com @Veriously), a leading mobile infrastructure company operating an online marketplace and license management service for mobile app components and cloud services, today released the Definitive Guide to Adding Social Features to Your Mobile Apps.

A recent research study from analytics company Localytics showed that only 20% of mobile apps have Facebook and/or Twitter functionality integrated into the user experience. But, Facebook and Twitter aside, there are many other social networking components that can be integrated into mobile apps to enhance the user experience, increase user engagement both within and outside an app, drive new and returning visitors, and increase in-app monetization.

The free, comprehensive Definitive Guide to Adding Social Features to Your Mobile Apps is now available online at http://www.verious.com/marketplace/social-networking.php and is required reading for line-of-business managers, mobile application developers and publishers, and mobile application service providers who need to integrate social networking functionality into existing or new mobile apps. The Guide catalogues in detail over 30 pre-built mobile application components, mobile software development kits (SDKs), mobile open source libraries and mobile-ready application programming interfaces (APIs) for both iOS and Android environments.

In the Guide, Verious has done the heavy lifting, scouring the iOS and Android universes for the comprehensive set of resources available for app developers and publishers to integrate social functionality into their mobile apps. These resources fall into several distinct functional categories including “Analytics and Monetization”, “Gaming and Music”, “Facebook”, “LinkedIn”, “Twitter”, “Social Sharing” and “Other Components for Major Social Network Integration”.

“Mobile app developers, publishers and enterprise line-of-business managers need to inject ‘social’ into mobile apps to drive user engagement and create a new channel for growing their user bases,” said Don Pitt, VP of Product and Marketing for Verious. “From ‘thumbs up’ to photo uploads, social sharing drives home a company’s message and the implicit endorsement of users with their friends, family and business colleagues—all for free both within and outside the mobile app experience. ”

Prompting, sharing, liking, following and other social behaviors add value as in-app actions, encouraging user engagement as well as access to a user’s social graph. Independent app publishers and enterprises alike can use social integration to make marketing and promotional decisions, promoting content and advertising based on users’ interests and behaviors.

About Verious

Verious is a mobile infrastructure company operating an online marketplace and license management service for pre-built, pre-tested mobile application components and cloud services. The company launched as a Finalist at the TechCrunch Disrupt conference in San Francisco, CA in September, 2011.

"Verious" means "very serious, major, something cool". The company is backed by leading seed and angel investors including Charles River Ventures, X-G Ventures, Mark Britto, Denis Coleman, Iggy Fanlo, Sean Fee, Gil Penchina, Krishna Vedati, and others.

The Verious management team includes industry veterans with experience at leading mobile, software and trusted services companies including American Express, VeriSign, Samsung, Motorola, TRUSTe and VMWare. For more information, please visit http://www.Verious.com or follow us on Twitter @Veriously.

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Laura Nunez
pr@verious.com
650-585-2926
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