DailyFeats Teams Up with Tommy Hilfiger to Encourage Positive Actions

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DailyFeats, a website and app that helps people do good things every day for health and happiness, announced today its partnership with fashion brand Tommy Hilfiger.

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DailyFeats is a great reminder that even small contributions can make a very big difference. Every time you walk your dog, call your parents, ride your bike, or spend time at home with the family, that's a moment that Tommy Hilfiger wants you to enjoy.

DailyFeats, a website and app that helps people do good things every day for health and happiness, announced today its partnership with fashion brand Tommy Hilfiger.

As DailyFeats' exclusive fashion partner, Tommy Hilfiger will support five feats -- having family fun, calling your parents, walking the dog, riding your bike, and spending an evening at home -- all inspired by the Hilfiger family featured in Tommy Hilfiger brand campaigns. After earning points by completing feats, participants will be rewarded with an option to have a $10 donation made in their name to Millennium Promise, or to receive $10 off a $50 purchase at tommy.com or in a Tommy Hilfiger specialty store.

To learn more and check in Tommy Hilfiger's feats, visit http://tommy.dailyfeats.com/.

Available for free at dailyfeats.com for web, iPhone and Android users, DailyFeats guides people in doing small but significant actions, or "feats," that add up to big change. Along the way, they earn points, share with friends, and treat themselves or others to real-life rewards.

"We are very excited to be the first fashion company to join DailyFeats," said Avery Baker, Executive Vice President of Global Marketing and Communications for Tommy Hilfiger. "DailyFeats is a great reminder that even small contributions can make a very big difference. Every time you walk your dog, call your parents, ride your bike, or spend time at home with the family, that's a moment that Tommy Hilfiger wants you to enjoy.”

"There's so much potential in this partnership," adds DailyFeats President & COO Morley Ivers, "because Tommy Hilfiger is a brand that reaches to the core values of so many people -- helping them take pride in their family and home -- and together we have the opportunity to put those values into action. By celebrating the everyday accomplishments of people around the world, Tommy Hilfiger and DailyFeats can help create meaningful experiences both in people's homes and in their hearts."

Millennium Promise is a non-profit organization founded in 2005 and dedicated to eradicating poverty. In 2009, The Tommy Hilfiger Corporate Foundation announced a $2 million commitment to supporting Millennium Promise as the Foundation’s first global initiative. To learn more, visit http://www.millenniumpromise.org.

About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. For additional information about the Tommy Hilfiger Group, please visit http://www.tommy.com.

About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud and DKNY

About DailyFeats
DailyFeats helps you do good things. Available free at dailyfeats.com for web, iPhone and Android, DailyFeats guides you in doing small but significant actions, or "feats," that add up to big change. Along the way, you'll earn points, share with friends, and treat yourself to real-life rewards, motivating you to go do good. Our purpose is to make positive action part of daily life, by helping people celebrate their "feats" and reach their potential, every day.

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Markus Kolic
DailyFeats
(774) 955-0004
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Virginia Ritchie
Tommy Hilfiger USA
(212) 548-1978
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