(PRWEB) October 26, 2011
Janet Driscoll Miller, president and CEO of search engine marketing firm Search Mojo, will speak at PubCon Las Vegas 2011 on Tuesday, November 8 and Thursday, November 10. Miller’s first session, entitled “Increase Your Post Click Conversion Performance” will cover new ways to use landing pages with Facebook via iFrames and tabs. She will speak along with George Aspland, Founder & President of eVision, LLC and Brian Massey, Conversion Scientist at Conversion Sciences.
The presentation on Thursday, entitled “Post Click Marketing: Landing Page Optimization” will include results from real lift tests and advanced techniques you can use to make your landing pages more effective. Miller will speak on this panel along with Taylor Pratt, VP of Product Marketing of Raven Internet Marketing Tools, and Chris Goward, CEO of WiderFunnel Marketing Optimization.
“From what we’ve found, Facebook ad responders convert better when kept within Facebook” said Miller. “iFrames and tabs allow advertisers to mirror their site design within Facebook to improve the user experience and track Facebook ads all the way to the conversion. The landing page optimization session will demonstrate how to use Facebook data to couple personas with landing pages.”
About Janet Driscoll Miller
Janet Driscoll Miller is the president and CEO of Search Mojo. With more than twelve years of search engine optimization experience, Janet has spoken at search engine conferences, including SMX, Search Engine Strategies and Pubcon. Janet also participates in webinars as a speaker on search marketing for MarketingProfs University and often guest lectures at colleges and universities on the subject of search marketing.
About Search Mojo
Search Mojo specializes in lead generation through search engine marketing services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving pay-per-click advertising performance. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.
PubCon is a multi-track educational conference hosted by SearchEngineWorld and WebmasterWorld. PubCon events are for thought leaders and professionals in search engine and Internet marketing to gather and to share best practices in the design, development, promotion and marketing of their Internet businesses and brands. Learn more about PubCon at http://www.PubCon.com.
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