“Our goal is to show how blending search and display helps companies to launch more effective online marketing programs that reach active buyers in multiple ways throughout the purchase consideration process.”
Boston, MA (PRWEB) October 26, 2011
Overdrive Interactive, an award-winning online marketing agency, has announced that it is conducting a joint webinar with Google, the leading Internet search engine and advertising platform. The topic will be “New Opportunities in Google Display Advertising,” and it will focus on ways that companies can generate leads and sales through Google display advertising. The webinar will be Thursday, November 3, at 12:30-1:30PM ET.
People can register for this free marketing webinar at the following site: http://bit.ly/rHybKf
In this online advertising webinar, Google Agency Business Development Lead, Grant Burgess, and Michael Orlinski, Overdrive’s Director of Search, will be discussing such topics as:
- Remarketing: perhaps the most cost effective way to get leads and sales
Remarketing allows companies to show ads on the Google Display Network to people who have previously visited key pages on their website, giving them a powerful new way to match the right people with the right message
- Taking advantage of Google’s +1 button to increase the visibility and engagement level of your ads
The Google +1 button supports a form of social search. When people click the +1 button, they’re giving something their public stamp of approval. Then when their friends and contacts search in Google, they see their friends’ +1 recommendations.
- Advertising opportunities on YouTube
YouTube is the world’s second largest search engine, and is another way that Google provides to reach more potential customers and see measurable results.
This webinar is part of the commitment of Overdrive and Google to continue to educate marketers on the power and measurability of online marketing in general, and search marketing in particular. “We are very excited about presenting this webinar with Google,” said Harry Gold, Overdrive Interactive CEO. He added, “Our goal is to show how blending search and display helps companies to launch more effective online marketing programs that reach active buyers in multiple ways throughout the purchase consideration process.”
Google’s mission is to organize the world‘s information and make it universally accessible and useful. In addition to its Google search engine, Google provides such services AdWords, the Google Display Network, YouTube, the DoubleClick Ad Exchange, Gmail, Google apps, the Google Chrome browser and Android mobile operating system. http://www.google.com
Overdrive Interactive is an integrated, online marketing agency that helps companies generate leads and build their businesses with the full array of digital tools including search engine optimization, search engine marketing, social media marketing, online advertising, email marketing, Web site development, and mobile. http://www.ovrdrv.com