FreshStart Living Invests In Social Media To Reach Investors

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Salford-based property development company, FreshStart Living, have seen their online audience figures almost triple thanks to some remarkable advertising and social media integration.

FreshStart Living Marketing Director, Stephanie Sowerby

FreshStart Living Marketing Director, Stephanie Sowerby

The possibilities that e-marketing and social media presents to a company like FreshStart Living is phenomenal.

FreshStart Living, which specialises in investment property, recently launched a variety of campaigns through popular media sites such as YouTube, Vimeo, Facebook, Twitter and Linked In all centrally focused around a Hollywood-style video advertisement.

Since launching the advertisement, less than one month ago, the video has been watched 105,335 times by potential investors across the world.

The FreshStart Living Twitter account (http://twitter.com/#!/freshstartlivin) has received more followers and the likes on FreshStart Living’s Facebook page (http://www.facebook.com/freshstartliving.properties) have also nearly doubled since the company started to focus on social media.

Marketing Director Stephanie Sowerby said: “We have seen a dramatic increase in our online presence over the previous six months, and our aim is to continue to advertise to a worldwide audience of property investors in this manner. The possibilities that e-marketing and social media presents to a company like FreshStart Living is phenomenal.”

FreshStart have demonstrated that any business can become an internet success in the space of a few weeks as long is the campaigned is focused.

FreshStart Living was established in February 2009 in response to the virtual standstill of residential development following the downturn of 2008 and the growing need for affordable homes.

In its first two years FreshStart Living successfully refurbished 200 residential properties across the North West to the private rental market, mainly situated in or close to prime city centre locations in cities such as Liverpool and Manchester.

FreshStart Living employed just five staff in January 2011, but now has more than 40 employees at its head office in Swinton, Greater Manchester.

Its business model has proved to be not only recession-proof but one which has thrived because of falling property values and stalled residential housing schemes.

FreshStart acquires sites at below market value - often bankrupt or distressed stock – and develops them efficiently and cost-effectively allowing savings to be passed onto the final purchasers.

Unlike much unrealistic pricing for property which was developed and funded during the credit boom, FreshStart’s low selling prices offer future appreciation in value for investors.
The low prices also allow the business to let properties to tenants at competitive rents in what is a buoyant rental market.

The FreshStart Portfolio Builder product has brought scores of new and returning investors into the property market after a period in which many were disillusioned by the effects of the credit crunch.

Its purchasers range from experienced property buyers to first time investors, and include a range of international players in the property market.

You can view the FreshStart Living video at http://www.youtube.com/watch?v=LpDmIsO5MzA.
And find links to their social media pages from their website http://www.freshstartliving.com/.

For further details please contact Matthew Dyas at FreshStart Living on 0161 728 5283.
E: matthewd(at)freshstartliving(dot)com

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