Ocean Springs, MS (PRWEB) October 28, 2011
Harvest Trends has released a new version of Host MAPP, an exciting solution for casino hosts and player development executives (PDE). Host MAPP enables casino management to Measure the Activity, Profitability and Potential of casino hosts and player development executives. 'This tool is great', said a senior analyst using HostMAPP to analyze 13 hosts across two properties.
"We know that most Casino Hosts, and especially Player Development Executives, are chained to their desks looking at reports instead of walking the floor and interacting with valuable guests," said Jackie Parker who oversees Sales and Operations at Harvest Trends. "They need up-to-date information that immediately pinpoints the guests who will bring the greatest return. Host MAPP is designed to be on their computer, on their tablet, and on their phone, because these professionals are working all day and night to take care of current guests and drive new business."
Susan Kesel, CEO of Harvest Trends, described why the name HostMAPP was chosen as an acronym for Measure the Activity, Profitability and Potential. "The name HostMAPP really speaks to the core issues for PD. They want to focus on the Potential, the people that could really help them to make their goals. We chose the name because it not only summarizes the functionality, but speaks to the concept that this product can help them to 'map' their focus."
Using the software as a service model, there is no capital outlay for hardware or software and you only pay a monthly subscription fee. Jackie Parker explained, "It can be hard to build a business case for a new solution because executives are concerned that the end-users will not adopt it. But there is no risk with paying a monthly subscription fee. And HostMAPP can pay for itself by identifying just one valuable player that is due back on property! Let's face it, the challenge for Player Development is the classic problem of finding the needle in the haystack. And HostMAPP lets you quickly find those valuable needles."
Harvest Trends offers powerful yet affordable solutions to casinos, resort casinos, hotels and retail outlets. Harvest Trends offers their products as software as a service (SaaS) for a monthly fee as well as for an annual or perpetual license that can be installed locally onsite. Visit http://www.harvesttrends.com to learn more about their products and services, including patron trends which both measures the profitability of your investments in points, comps, and offers, and also analyzes the response of your patrons in terms of recency, frequency, and value.