Online Shoppers are Ready for Christmas. Early. Are Retailers?

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Shopbot data show that holiday traffic is outpacing 2010 figures in an already booming Canadian e-commerce market, and online retailers are racing to catch up.

big brands know that promoting online also brings people into their stores, and in a country where brick and mortar is so important, that matters

The holiday shopping season seems to start earlier every year, and retailers often take the blame for it. According to third-quarter sales and traffic data captured by, however, Canadian consumers are calling the shots, and they were ready for Christmas in September.

“We’ve been extremely busy,” says Shopbot National Sales Director, Ashley Bienvenu. “Traffic in September/October 2011 is up more than 45% over the same period last year and has surpassed November/December 2010 figures. Canadians are definitely getting their Christmas shopping done early this year.”

In an e-commerce market that already was booming, retailers are racing to catch up. Callaway Golf, eBay, Henrys, OneStopPlus, Reitmans and WWEShop are the latest to join the ranks of brands marketing their products to Canadian consumers through Shopbot.

This influx of online retailers — up 10% in just 30 days — isn’t limited to the electronics or fashion categories, either. Fashion has experienced tremendous growth in 2011, but now music, books, DVDs, pet supplies and baby products are growing rapidly, and the sports category doubled in the last two months alone.

“Big name brands are coming online in waves, but it’s not just because they know the holidays are fast approaching,” says Bienvenu. “Across the board, shopping websites in Canada are experiencing 8% year-on-year market growth, and many of the world’s top 200 online retailers — like Banana Republic, Gap and Wal-Mart — are realising the potential of this market.”

Shopbot statistics have also gone to show that it is not just about online anymore, and digital marketing is complementary to in-store sales.

“These big brands know that promoting online also brings people into their stores, and in a country where brick and mortar is so important, that matters,” Bienvenu says.

“It’s more than a trend; it’s data the major players can’t ignore. The longer they wait to come online in Canada, the more sales they’ll lose to competitors that are already here.” is Canada’s premier online bargain shopping engine. Launched in 2004 and specifically tailored to connect discerning Canadian consumers with competitive Canadian retailers, Shopbot utilizes its own award-winning product search technology to surface the most relevant results for customers and the lowest prices. Shopbot’s model of delivering convenience, comparison and value to Canadian households—and quality traffic to its partner merchants—has grown so successful, the company has expanded to offer similar online comparison shopping services in Australia, Brazil, New Zealand and South Africa.

For further details or to schedule an interview, please contact Ashley Bienvenu at Ashley(at)shopbot-inc(dot)com or on 612.424.3822.


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