Howdy Honda Announces that Honda Motors Surprises Honda Owner

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Howdy Honda wants to spread the word that Honda Motors recently surprised Joe LoCicero with a new 2012 Honda Accord and a parade.

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Howdy Honda, an Austin Honda dealer, would like to share the story of Joe LoCicero, or known as Million Mile Joe. LoCicero is in his car a lot more than the average person. Joe’s job as a Claims Adjuster has him traveling the entire state of Maine on the regular, and has him driving about four times as many miles than the average person. Averaging close to 62,500 miles driven a year, LoCicero anticipated to reach one-million miles this September.

On October 23rd , Joe LoCicero had a press conference commemorating his Honda Accord reaching one-million miles, just expecting to receive an oversized key to a new Honda Accord from Ashley Marble, Ms. Maine, when Honda blasted onto the scene with a parade of sorts.

The parade was loaded with color guards as well as the local marching bands from the Saco, Maine middle and high schools. Saco high school students built floats as well. Things that stuck out were a giant odometer that was powered by six people spinning human-sized hamster wheels acting as the odometer, as well as an airplane banner congratulating LoCicero.

Tom Peyton, Honda’s Brand Manager For American Honda Motor Company, praised LiCicero stating that, “Joe’s journey is a testament to his Honda’s reliability and how people have come to count on Honda for more than 50 years to get them to where they need to go.”

LoCicero’s close documentation really began when his Accord rolled past 300,000 miles. Honda has counted more than 661 photos of his odometer, which Joe took to track his Accord’s progress.

Howdy Honda has a large selection of bran new Honda cars in Austin as well as many used cars in Austin. People who are interested in a new or used vehicle should stop by Howdy Honda and see what they have to offer.


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Iris Claudio
Howdy Honda
(512) 443-4300
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